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Local shop owners prepare for the return of Small Business Saturday

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REDDING. CALIF- Small business Saturday is tomorrow, and local stores are getting geared up for a boom in business.

The owner of Carousel tells Action News Now her businesses have been booming even today on Black Friday.

Suzanne Russell has owned a Carousel for six years, located next to the Park Downtown where the Small Business Saturday event is held.

The event will include 20-30 local vendors and 4-5 food trucks. Russell says with the pandemic, many local businesses have been hit hard and hopes this event will help provide more exposure.

“It’s just fun to come down to the park and meet people who are making things locally, maybe see new businesses or brands they haven’t seen before, and meet people who are making things locally and innovating things locally, “Russell said.

As for one customer, Jana Thiel, she says she fully supports local businesses.

“I am hoping to hit a least one or two of the small businesses. I think it’s been fun to see what’s out there and what they offer, and sometimes they have fun sales. Sometimes they have new things, and local artisans have things you can’t find anywhere else,” Thiel said.

CNBC says 49 percent of consumers plan to shop for small businesses Saturday, and Americans expect to spend an average of $305 per person over the weekend. 

The Small Business Saturday event will be at the Park Downtown tomorrow from noon to 5 p.m.

Meanwhile, other businesses are set up for their own Small Businesses events in their stores.

Jacqueline Hornbeck has owned  The Pretty Thistle Boutique for three years; she tells Action News Now Small Business Saturday is one of the most critical days for her business. She says her customers tell her they prefer the in-person experience over shopping online.

“We have personal stylists that are trained to have that one-on-one experience for you. We have extra staff here for the events we have so, they know your style; if you have shopped with us already and if you haven’t, it’s a chance to get to know how we treat our customers,” Hornbeck said.

A survey from Lending Tree found that 63 percent of consumers say they pandemic strengthened their loyalty to small businesses. As for Hornbeck, she says her customers have been loyal to her from the start of the pandemic.

Hornbeck also tells Action News Now her doors will be open at 9 a.m. tomorrow, and she will have a bunch of promotions and deals for anyone who stops by.

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