CHICO, Calif. - Businesses like Sweet Chico Confections are hoping that having more people downtown for the market on Thursdays will give them a little boost after dealing with so many challenges due to the pandemic.
Nancy Carlson has been the owner of Sweet Chico Confections for the past 15 years.
She said not having the Thursday Night Market last year hurt the business financially.
“Revenues were down last year and a lot of it was people weren’t coming out but in a big event that draws maybe 10 thousand people every Thursday night market from April through September, you know that is a big decrease in sales and it was for us,” said Carlson.
She said this year, not only is she looking forward to the boost in revenue, but she is also looking forward to seeing old and new faces in her store on one of the busiest nights in Chico.
“We’re very excited,” said Carlson. “Our staff will be fully ready to serve up a lot of gelatos and we are really just looking forward to the excitement from everyone to be out and about. Of course, you always want to do well on your sales but the most important thing is seeing people enjoy life again.”
Carlson said in the past, the store gets a rush of people coming in for a nice cold scoop of gelato during the market.
“People do come in for that,” said Carlson. “We also have our old fashion sodas which are very popular, our bulk candy is extremely popular so this definitely going to be one of the number one selling items tomorrow night.”
While some people in Chico are excited for the return of the market, others are feeling a little worried about all the people that will be out and about.
“I’m just a little nervous about covid guidelines and making sure that everyone is either wearing a mask or has the shot and that scares me a little bit because I know it is all something that we want to return to and it is so much fun,” said Chico resident, Elizabeth Henry.
“I think it is really great that the Thursday night market is coming back because it brings the community back together and I love what they offer on Thursday nights,” said Chico resident Jenny Herman. “It is fun and it is exciting there are a lot of people downtown and I am not concerned at all about coming back and visiting with the people close by.”
Carlson said tomorrow she will have her shop open from 6:00 P.M. until the market ends at 9 P.M.
The Downtown Chico Business Association said there will be fewer vendors than usual but they will be implementing parklets outside that will allow for more places for people to sit.
Click here to view events and available deals at the Thursday Night Market.