RED BLUFF, Calif. - This weekend the Red Bluff Round-Up celebrates its 100th anniversary, and it is already bringing in lots of revenue.
In years past, the popular event usually brings in about $7 million for the local economy.
This year is not looking much different.
Dave Gowan, CEO of the Red Bluff Tehama County Chamber of Commerce said the event might break the $7 million mark this year due to the fact that it’s the rodeo’s 100th anniversary, and people have been planning on coming.
"The hotels are full, the restaurants are full, gas stations are busy, the shops downtown and around town are all having great traffic,” said Gowan.
Gowan tells Action News Now that a lot of the money from the Round-Up goes to St. Elizabeth Hospital and civic groups throughout Red Bluff and Tehama County.
The planning for this year’s event was done with even more energy than years past according to Gowan.
“People did it with more anticipation,” said Gowan. “And with just a greater sense of energy and involvement.”
The Red Bluff Round-Up is bringing in first-timers and old-timers this year.
Some people said they are traveling from as far as Michigan and Florida.
The pandemic forced the event to cancel last year, so people are excited that it's back.
"My husband and I have been attending the Red Bluff Round-up for probably about 40 years,” said Barbara Carter, a visitor from Idaho. “We missed it last year, so we are really excited to be back and visiting our friends.”
David and Judy Weinsteim took a road trip up from Los Angeles with their dog named Rodeo to see the event in action for the first time.
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"We were all set to come up last year, and it got canceled of course,” said David. “We just waited around and are glad it got put back on schedule and now we're here."
There will be some modifications to this weekend’s schedule including no parade on Saturday because of the pandemic.
Local businesses in Red Bluff have rallied together to put something special on Main Street in its place.
Kelly Troehler, owner of Copper & Clay Company in Red Bluff, is working with other businesses to bring some festivities to downtown.
This will include a sidewalk sale, face painting, petting zoo, special food and drinks, live music and more.
Downtown businesses said they are welcoming people with open arms this weekend.
"We're looking forward to new faces, said Troehler. “The people that we know in the community and those that haven't seen our store yet.”
Troehler said she has already seen an uptick in sales at her store.
All of the fun on Main Street will be happening on Saturday, April 17 from 10 a.m. to 2 p.m.
The Round-Up kicks off Friday evening and will last through Sunday, April 18.