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Tehama County co-op businesses finding success

The Shabby Sisterhood in Red Bluff is helping small businesses survive and thrive through the pandemic.

Posted: May 13, 2021 9:37 PM

RED BLUFF, Calif. - The co-op business concept is helping small business owners in Tehama County even during the pandemic.

The Shabby Sisterhood launched its business and has since grown to include 25 different vendors offering a large variety of services from antiques, clothes and coffee.

"Everywhere you look there is something different,” said Ginger Mallard, general manager at Shabby Sisterhood. “It's like a real party for your eyes."

Shabby Sisterhood began with a vision to help women entrepreneurs.

“It gives people the opportunity to open and start their own small businesses without having the burden of a storefront as a brook and mortar and the expenses there,” said Mallard.

Mallard manages the shop and bakes away at Ginger’s Itty Bitty Bake Shoppe.

"I came in just doing jewelry and clothing,” said Mallard. “I didn't know that I would open a bakery."

She especially likes that there is no competition between vendors.

"We cheer each other on when someone makes a sale instead of the attitude of I didn't make a sale, or I am not doing as well as them,” Mallard said.

This co-op has served as a launchpad to different businesses such as Sip Coffee Bar that started at the Shabby Sisterhood and then opened their own space during the pandemic.

"If it wasn't for that beginning, we wouldn't be where we are today,” said Cheri Kimberlin, owner of Sip Coffee Bar.

Dave Gowan, CEO of the Tehama-Red Bluff Chamber of Commerce, told Action News Now how great it is to see more businesses turn to partnerships during this time.

"Multiple businesses are doing better and they are providing greater product and service to their customers,” said Gowan.

Mallard used to have her own business up in Redding, but it was a lot more pressure.

"With the insurance, you have to pay for the lighting and all of that stuff makes you really get to thinking about making the next buck,” said Mallard.

This is not the case as a co-op business.

"It really empowers women and men to find themselves and what they want to do,” said Mallard.

Each vendor gets a spot and pays rent based on where they are located in the shop.

Spaces in the co-op start at $65 and window sports are $160 per month.

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