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CHICO, Calif. – Sierra Nevada Brewing Co. has announced its upcoming release of Strainge Beast, an unpasteurized hard kombucha, in celebration of World Kombucha Day.
The first-ever flavor release will include Ginger, Lemon & Hibiscus; a tart, bubbling, and vivacious pink kombucha with 7.0% ABV and live cultures. Two additional flavors include Blueberry, Acai & Sweet Basil and Passion Fruit, Hops & Blood Orange, which will come shortly, the company announced.
Strainge Beast will debut on draft in select markets starting in March and will be released nationwide in cans in all three flavors later this year, the company announced.
Robin Gregory with Sierra Nevada Brewing said that the Lemon, Ginger & Hibiscus flavor is on tap at the Chico taproom now.
“I’ve been drinking kombucha for some time, and the team has done a fantastic job of coming up with really nice flavor and balance,” said Sierra Nevada Founder and President Ken Grossman.
His thoughts on creating the company’s first non-beer beverage? “As long as the product has providence and soul, I’m good with it. Like beer, kombucha allows you to become an alchemist, morphing natural, raw ingredients into something amazing to drink.”
Ginger, Lemon & Hibiscus combines a blend of black and green tea with lemon, ginger and hibiscus.
Director of Technical Brewing and Innovation for the Sierra Nevada and Chico Fermentation Project, Sean Lavery said him and his team worked with Oregon State University to develop a totally unique SCOBY (Symbiotic Culture of Bacteria & Yeast), from the ground up, sourcing yeasts and ingredients from all around the globe.
Initial Strainge Beast launch markets will include San Francisco, Sacramento, San Diego, and Santa Cruz. Portland, Oregon. Phoenix, Arizona. Asheville and Raleigh in North Carolina. Knoxville, Tennesse, and Tampa, Florida.
More cities will follow in May, followed by a nationwide can release in August.
Something Strainge is afoot at the brewery... A Strainge Beast that is. Introducing: Strainge Beast Hard Kombucha. This beast is in our taproom now...on draft in select markets next month...and nationwide in cans soon. https://t.co/LxIFBQo74W #LetsGetStrainge pic.twitter.com/7IIhZAcjiO
— Sierra Nevada Beer (@SierraNevada) February 21, 2020