At 530 Cannabis in the City of Shasta Lake, April 20th or 420 is easily one of their busiest days of the year.
“Friday are always slammed for us,” manager Dalton Boecking said. “But 420 just makes it especially busy and people really like it and they anticipate the wait.”
Folks from near and far formed lines outside the store early Friday morning before they even opened their doors anxious to get in on the 420 festivities.
“We have some different deals going on where they can purchase very discounted items and then also receive a goodie bag,” Boecking said.
530 Cannabis has been celebrating 420 every year since first opening almost nine years ago.
But this is the first celebration since recreational marijuana became legal in the state of california.
And people are celebrating in a myriad of ways.
“I'm having a party this evening so that's part of it,” medical marijuana patient Robert Husar said. “I use cannabis for medicine as well, so I needed to get that.”
Cannabis advocate Anthony Carter is celebrating in a different way.
“I'm going to pick up some cheap weed and smoke on that for the rest of the day while I play some Fortnite probably,” he said.
But for Carter, today also has a different meaning.
“Well, actually today is my 14-year anniversary of marriage,” he said. “So we got married on 420.”
But where did 420 begin?
According to the Oaksterdam Cannabis Museum in Oakland, 420 started as a secret code for smoking marijuana among students at san rafael high school.
“It was just a group of friends in high school, and they would say, ‘Oh hey, let's go smoke for 420,’” Carter said. “So it was just a little side project like back in the '70s and everything that ballooned into a counter-culture movement.”
And that group of high schoolers probably never imagined 420 would become a holiday for pot smokers worldwide.
“I just enjoy that everybody's accepting it a lot more,” Carter said. “And I could see it moving to where there's cannabis tasting events just like wine and everything or beer.”