REDDING, Calif. - The Redding Police Department debuted its pink police cars and motorcycle Monday at Signsations as part of National Breast Cancer Awareness Month and the Code-Pink Project.
This is the second year RPD participates in the Code-Pink Project, a public awareness campaign designed to bring attention to the fight against breast cancer and early detection.
“So that's the message we want to get out there,” said Redding Police Chief Roger Moore. “We want to let the community know we care and to get your exams.”
The redding fire department is also getting involved, putting pink ribbons on all of their fire engines.
“The fire department obviously loves to be a part of this very important Think Pink Month,” said Redding Interim Fire Chief Cullen Kreider. “October is Breast Cancer Awareness Month. And it affects so many different people.”
Statistically, one in eight women will be diagnosed with breast cancer in their lifetime.
But there is a 98 percent survival rate if detected early.
Redding city council member Francie Sullivan was one of those women.
“About a year ago, I was diagnosed with bilateral breast cancer,” Sullivan said. “And I had decided I would just keep that to myself.”
She said she thought it was a death sentence, but it was Chief Moore's words and those statistics that motivated her to seek treatment.
“And I think it was particularly compelling because it was completely unexpected coming from the police chief and seeing fire trucks with Think Pink ribbons,” Sullivan said.
Chief Moore says he hopes this campaign truly inspires more women and men alike to get proactive with their health because cancer affects everyone.
“If you haven't had it, you usually know someone who has had it,” Moore said. “So that's why we want to get that out there. Those early exams, early detection is the key. It's curable.”
RPD is encouraging community members to take photos with the pink vehicles and post them on social media with the hashtag #RPDThinksPink for a chance to win weekly prizes.
The fire department hasn’t wrapped a fire truck yet, but they say that is in the works.