Redding City Hall covered in purple flags for World Elder Abuse Awareness Day

June 15 is World Elder Abuse Awareness Day, and to shed light on the problem, Redding City Hall is dressing up in purple.

Posted: Jun 15, 2020 4:53 PM

REDDING, Calif. - June 15 is World Elder Abuse Awareness Day, and to shed light on the problem, Redding City Hall is dressing up in purple. 

Outside of city hall, purple flags are planted in front of the fountain outside of the city hall. The flags mark each reported case of elder abuse. 

Joanne McCarley, Compass Shining Care Executive Director said in 2019, there were over 2,000 reports of elder abuse in Shasta County. That includes abandonment, physical abuse, isolation, and financial exploitation just to name some.

"We know that isolation is a huge risk factor," McCarley said. "The more people are isolated the more vulnerable they are, they don't have their support system around them to see if there is a perpetrator or a scam."

McCarley added due to the stay-at-home orders, she expects to see a rise in elder abuse cases.

The Sundial Bridge will also be lit purple Monday and Tuesday in honor of World Elder Abuse Awareness Day.

Click Here to find more information on what you can do to help keep seniors safe.

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