Paradise to Vote on Measure V

A one half-percent sales tax will continue in Paradise if a new measure is passed in next month's ballot.

Posted: Oct. 9, 2018 5:36 PM
Updated: Oct. 10, 2018 9:52 AM

PARADISE, Calif. -- A one-half-percent sales tax will continue in Paradise if a new measure is passed in next month's ballot.

Measure V will be a continuation of Measure C, a one-half-percent sales tax.

Measure V would be applied to taxable items not including food or medicine.

Over the years, Measure C allowed Paradise to have increased funding for police and fire protection services and equipment.

Action News Now asked the Paradise Police Chief about the new equipment Measure C bought for his department.

"Measure C has definitely helped the police department provide services to the public from purchasing patrol vehicles so we have reliable patrol cars to get the cars for service, maintaining our body camera inventory," said Paradise Chief Eric Reinbold.

Since Measure C passed in 2014, Paradise has collected $1.4 million each year in sales tax.

Measure C expires in 2021.

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