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Paradise Rebuilding and Recovery: New businesses are coming

Town Manager Kevin Phillips joined Linda Watkins-Bennett with the latest update as Paradise continues to rebuild and recover.

Posted: May 12, 2021 4:46 PM

PARADISE, Calif. - Action News Now continues to provide the latest updates on recovery and rebuilding in the Town of Paradise. 

Upcoming Meetings & Events

Paradise Town Council Meeting

Community Information Meeting

    • When: Tuesday, June 1, 2021, at 6 p.m.
    • Where: TBD

Paradise Sewer Project Public Scoping Meeting

    • When: May 13 and May 25, at 6 p.m.
    • Where: Online

Statistics Update

  • 1,668 Building Permit Applications Received
  • 1,513 Building Permits issued
  • 805 Homes Rebuilt (certificate of occupancy issued)
  • 307 Multi-Family Permit Applications Received
  • 305 Multi-Family Permits Issued
  • 143 Multi-Family Permits Rebuilt (certificate of occupancy issued)

Government Hazard Tree Removal Update (as of May 12, 2021)

Other Updates

  • New Businesses: The Town is sharing its excitement about working with several businesses opening in Paradise!
    • Grocery Outlet will be opening this fall at their new location 6800 Skyway (the old CVS
    • Barney O’Rourke’s is rebuilding in their original location on Elliott, having submitted their
    permits last week.
    • A microbrewery is looking to build a brewery and beer garden in downtown Paradise.
    • Burnt Barn Distillery is planning a brand new building in the southwestern part of Town
    to provide a destination for fine-spirit enthusiasts. They plan to open in the spring of
  • Paradise Town Council Voted to Extend Housing Urgency Ordinance: At their meeting on Tuesday, May 11, Town Council voted to extend the deadline for the Housing Urgency Ordinance which temporarily allows residents to live on their property in RVs until Sept. 30, 2021, while still allowing residents who can show progress towards rebuilding to live on their property in RVs until Dec. 31, 2021. This extension applies only to residents who have already applied for their Temporary Use Permit (TUP), no new TUPs will be issued without a building permit. As of January 1, 2022, residents may live on their property in an RV but must have an active building permit to do so. 
  • Gold Nugget Craft Faire on June 12: This annual event will be held at the Terry Ashe Recreation Center featuring a variety of crafts created by artisans from all over Northern California, Oregon, and Nevada. An assortment of food vendors will also be available.
  • Free Kids Fishing Day at Paradise Lake on May 15: Paradise Recreation and Parks District (PRPD) is hosting a free kids fishing day on Saturday, May 15th from 6:00 am to 2:00 p.m. (rain or shine) at Paradise Lake. This is for ages 15 years old and under. If you or your child do not have fishing gear, come anyway. Some gear can be provided thanks to several sponsors. Learn more.
  • Adopt-a-Forest Day with Fire Safe Council on Saturday, May 15: Trash pick-up and Broom pulling forest maintenance day to be held on Saturday, May 15th from 9:00 am to 3:00 pm. You’re invited to join the USDA Forest Services in reducing wildfire risk and restoring forest health at this workday, held on public land. Learn more.
  • Party in the Park Returns June 16-Aug. 4: The Paradise Ridge Chamber of Commerce has announced the return of this well-loved summer event. Party in the Park Music & Marketplace is a seasonal tradition of local pride and community vitality in the historic heart of Paradise. With its Farmers’ Market, Kids’ Zone, talented bands and performers, arts, crafts, local organizations, and eclectic products, Party in the Park is a celebration of all that makes us Paradise. Booth applications and full information are available online - click here. Event information can be found on the Chamber website. For sponsorship information, contact
  • Rediscover the Ridge Released New Video about the History of the Paradise Ridge:  Last week, Rediscover the Ridge launched a new video entitled “The Spirit of a Pioneer.” Local historians from the Gold Nugget Museum talk about the history of the Paradise Ridge and the origins of the Gold Nugget Days celebration. Visit to watch the video and stay in the loop for more updates.
  • Paradise Business Spotlight: Every week the Town will spotlight a business in Paradise to encourage shopping locally and
    supporting economic recovery in Paradise – and maybe uncover a business you haven’t heard of before! This week the town is focusing on Déjà Vu – Gardens Galore Nursery. Déjà Vu - Gardens Galore Nursery of Paradise, aka “the Vu” is the destination spot in Paradise for your landscaping needs! Specialty trees? Privacy hedges? Fountains? Garden supplies? Whatever you need, the Vu has it! Now located at the previous “Mendon’s” nursery, Déjà Vu is back on the Ridge at 5424 Foster Road, Paradise. If you’d like to know more about what plants are sale (hot pepper starts, anyone?) or for more information, call (530) 990-4205 or visit
  • Town of Paradise Local Census Survey: The Town of Paradise is asking residents for their input on a local census survey, which was mailed to Paradise residents this week. With the assistance of Rural Community AssistanceCorporation (RCAC), the Town of Paradise is conducting this local census survey with the sole purpose of gathering demographic data that can be used by the Town when applying for federal, state, and local grants that will help us rebuild our community.
  • Funding Options for those Rebuilding after the Camp Fire
    • Grants Up to $200,000 Available for those Rebuilding after the Camp Fire The California Department of Housing and Community Development (HCD) recently announced the Disaster Housing Assistance Survey for survivors of the 2018 wildfire disasters is now open. Homes damaged or destroyed by the Camp Fire may be eligible for up to $200,000; and low- to moderate-income households will receive priority. If you are a disaster survivor and wish to see if you qualify for the ReCoverCA OwnerOccupied Housing Rehabilitation and Reconstruction Program (OOR Program), start by taking the 2018 Disaster Housing Assistance survey available at If you need assistance with the survey, contact Butte County OOR Case Managers Brittney Murray or Glen Johnson at (916) 202-1764.
    • Up to $150,000 in low-interest, deferred Loans for homeowners (can be used even if insurance funds and/or FEMA funds have been spent) The Town of Paradise offers deferred, low-interest loans to low and moderate income households rebuilding after the Camp Fire. For more information on eligibility and how to apply, click here or call the Town’s Housing Department at (530) 872-6291 x122. 
  • SURVEY: Disaster Housing Assistance Survey for Eligible Homeowners: ReCoverCA wants to help eligible homeowners repair or rebuild their homes affected by the Camp Fire. The California Department of Housing and Community Development (HCD) is pleased to announce the availability of the 2018 Disaster Housing Assistance Survey for victims of the 2018 wildfire disasters. If you or someone you know is interested in rebuilding a singlefamily home or replacing a manufactured home as a result of a 2017 or 2018 qualifying disaster, ReCoverCA may be able to help.


  • PG&E Assistance at the Building Resiliency Center: 1st and 3rd Tues. 9 a.m. to 12 p.m. PG&E representatives will be on-site to answer questions and provide assistance to residents at the Building Resiliency Center (BRC) on the first and third Tuesday of each month from 9 a.m. to 12 p.m.
  • New Web Page on Transportation Infrastructure Recovery Efforts: The Town of Paradise continues to post additional information, news, and updates on its redesigned website, which was unveiled in March. Most recently, a new page dedicated to the transportation infrastructure recovery efforts has been added to the Recovery & Rebuilding section. The page features detailed information about the development of the Town’s Transportation Master Plan (TMP), which is currently underway, as well as a form to provide feedback on the TMP or other transportation-related projects. Information on future public workshops, and how to register to attend, will be posted on the page as events are scheduled. Additional project updates and materials will also be posted as they become available. Click here to visit the page.
  • Thinking of opening a business in Paradise? The Town of Paradise offers Business Development meetings for prospective business owners to go over the process of opening a business in Paradise. Call Colette Curtis at (530) 872-6291 x112 or email her at to schedule an appointment.
  • Shop Local Online: Paradise Ridge Marketplace Available The Paradise Ridge Chamber of Commerce has provided the Paradise Ridge Marketplace to keep your shopping local. Purchase some of your favorite Ridge items, such as Ridge Rising apparel and other fun member products. New items are added frequently. Learn more at
  • Town Hall and the Building Resiliency Center Open by Appointment: Due to the change to the purple Tier in Butte County, Town Hall and the BRC are open by appointment only. Please call (530) 872-6291 for existing appointments or to schedule a new appointment. Below are the extensions for assistance: Business and Housing x126 or x130 Code Enforcement x110 Finance Department x121 Tree Advocates x162 or x163 Building Resiliency Center x411 General Information x101
  • Have questions regarding your rebuild? Rebuild Advocates are here to help: If you need help navigating the rebuild process, the Town of Paradise has Rebuild Advocates available to assist. They can help with the following: Navigating insurance, FEMA or SBA, understanding additional financing options, selecting a contractor, submitting plants, or any part of the rebuild process. They are available at the Building Resiliency Center by appointment only. Please call 530.872.6291 x429 x430 to make an in-person (depending on COVID status) or phone appointment today.

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We'll be sunny with slightly above average temperatures again on Wednesday afternoon. The threat of thunderstorms will keep our fire danger high today, with more widespread thunderstorms Thursday. Dangerous heat returns this weekend and will persist through at least the start of next week.
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Community Events