Town of Paradise Celebrates Success of Measure C

The town of Paradise would like to inform people just what a small sales tax can do to benefit the community in a big way.

Posted: Apr. 16, 2018 11:00 AM
Updated: Apr. 17, 2018 4:27 PM

UPDATE 4/17/2018 3:06 p.m.

Paradise, Calif.—Tax day is not usually a cause for celebration, but in Paradise Tuesday it defiantly was.

Paradise Measure C is a temporary half percent local sales tax used to fund local services such as police, fire, and animal control.

The measure was approved by voters in 2014, began in 2015 and is scheduled to end in 2021.

The town proposed the measure, because Paradise was struggling financially from the recession.

Measure C has been a success.

So far the town has been able to afford nine new police cars, two new fire engines, and new police body cameras.

This is just to name a few things.

Jody Jones, the Mayor of Paradise said, “It's not usual that a community comes together and agrees to tax themselves. And those taxes go to do so many wonderful things in the community. We just wanted to share that with the residents and the voters and show them where their money went.”

Measure C generates an average of 1.4 million dollars per year for Paradise.

The town hopes to propose that the measure extends for another few years.


Paradise, Calif.—The town of Paradise would like to inform people just what a small sales tax can do to benefit the community in a "big" way.

Over the last several years Measure C has provided the residents and Town of Paradise with critical public safety and infrastructure needs.

The temporary half percent local sales tax measure funds local services such as Police, Fire, and Animal Control.

During the fiscal year 2017/18 Measure C funded 2 Animal Control Officers, a new computer for the Animal Control Supervisor, and training for Animal Control Officers.

Measure C is also paying payments on two new fire engines, purchased three new police vehicles, funding police officer training, and purchased body cameras for officers. These are just a few things that Measure C contributed in the Town of Paradise in the fiscal year 2017/18.

On Tuesday April 17th, Tax Day, the public is invited to celebrate the success of Measure C at an event at Paradise Community Park at the intersectino of Pearson and Black Olive.

Black Olive Drive will be closed between 11 a.m. and 1 p.m. from Pearson Road to Cedar.

Many of the items purchased by Measure C, police vehicles, fire engines, and equipment will be on display.

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