BREAKING NEWS Baseball legend Hank Aaron passed away at the age of 86 Full Story

Northern California businesses selected as Comcast RISE program winners

Keeping your business afloat and learning to quickly pivot during a pandemic is something many Northern California business owners are experiencing.

Posted: Dec 17, 2020 8:52 AM
Updated: Dec 17, 2020 10:04 AM

BUTTE COUNTY, Calif. – Keeping your business afloat and learning to quickly pivot during a pandemic is something many Northern California business owners are experiencing. National statistics indicate minority-owned firms across the country have been hit especially hard during this economic downturn. A nationwide effort is now underway by a nationwide company to help.

For those visiting Cha Cha’s Dog Daycare in the Sacramento area, at first glance it might look like all fun and games, with dogs of all sizes, shapes and breeds playing together; having fun and staff having an equal amount of enjoyment. The pet-sitting service has been in business for more than 20 years, but this year under the pandemic, business has been slow.

Action News Now Morning Anchor Julia Yarbough talked with Owner Desalene Jones via Zoom, about the impacts she has experienced as a result of the pandemic.

She says with more people staying at home this year, the need for off-site dog daycare dropped. Her business took a hit. But, she says she got creative and increased service offerings towards grooming and bathing.

“People were at home and they realized their dog was a dog and sometimes those dogs, well, they smell like a dog,” explains Jones. “So we worked harder to take care of that, and it has been working out okay.”

Jones says the downturn in business was also an opportunity to spend more time researching programs and resources available to help small business owners. She found the Comcast RISE program and applied. Her business has been selected as one of 36 California minority-owned businesses that are now getting a boost from the program; one of hundreds across the country.

Comcast Communications Manager Adriana Arvizo describes Comcast RISE as a social and economic driven program which stands for representation, investment, strength and empowerment.

The program is set to be in place for several years, to assist minority-owned businesses to survive during the pandemic and beyond.

This business segment is part of a Diversity, Equity and Inclusion initiative, identifying $75-million in cash and $25-million in media in the next three years. The goal is to raise awareness and combat inequities in race, gender, ethnicity and sexual orientation in the ability to thrive and excel in the business realm.

Arvizo says many small business owners do not always have budgets for upgrading technology and advertising or the resources to take their operations to the next level. Four Sacramento-area businesses have been selected as awardees for the program.

Jones says she hopes other national firms will see the approach Comcast is taking in addressing social inequity within business and develop similar programs. She calls it a way to take action; not just talk about making change.

She says she also hopes that as a national company, Comcast leaders will be able to learn from the many small businesses, that Comcast teams will now be working with.

Jones says the program is enabling her company to take a step that until now, she has not had the budget for.
“They are going to come alongside and create a professional commercial. That is something that on my own would not be happening,” says Jones. “That door has always been closed to me in the past.”

Some of the services offered under the Comcast RISE program include consulting, help with media, production efforts and technology make-overs.

The application period for the next round of awardees is now open with a deadline of February 7th, 2021.

California Coronavirus Cases

Data is updated nightly.

Cases: 3095814

Reported Deaths: 35549
CountyCasesDeaths
Los Angeles104602114641
San Bernardino2587421561
Riverside2558082739
San Diego2197312222
Orange2178492546
Santa Clara959361158
Kern87240572
Fresno83591968
Sacramento816871128
Alameda69107842
Ventura63413462
San Joaquin58843788
Contra Costa53349460
Stanislaus43392773
Tulare42186515
Monterey36464255
San Mateo33207309
San Francisco29665274
Solano26191108
Santa Barbara25405243
Imperial25380486
Merced24570316
Sonoma24262242
Kings19588148
Placer17584186
San Luis Obispo16056140
Madera13585151
Santa Cruz12461113
Marin11732159
Yolo10852138
Shasta9750123
Butte9582128
El Dorado788649
Sutter782879
Napa773145
Lassen519916
San Benito504246
Yuba499627
Tehama433244
Tuolumne340340
Nevada323874
Mendocino319232
Amador303631
Lake264631
Humboldt245825
Glenn195520
Colusa17969
Calaveras163723
Siskiyou145713
Mono11244
Inyo98329
Del Norte8672
Plumas5895
Modoc3853
Mariposa3464
Trinity3044
Sierra820
Alpine730
Unassigned00
Chico
Cloudy
48° wxIcon
Hi: 51° Lo: 41°
Feels Like: 46°
Oroville
Cloudy
47° wxIcon
Hi: 50° Lo: 44°
Feels Like: 45°
Chico
Cloudy
48° wxIcon
Hi: 43° Lo: 37°
Feels Like: 46°
Red Bluff
Cloudy
44° wxIcon
Hi: 34° Lo: 26°
Feels Like: 42°
Red Bluff
Partly Cloudy
44° wxIcon
Hi: 52° Lo: 38°
Feels Like: 42°
Chico
Partly Cloudy
48° wxIcon
Hi: 55° Lo: 39°
Feels Like: 46°
Light rain and snow is expected in your Friday forecast. We'll be mostly dry and warmer on Saturday. A more substantial system with lower snow levels is in your forecast for Sunday into early Monday. Long range models are showing very wet weather for the middle of next week.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events