STREAMING NOW: Watch Now

Mall-goers, businesses react to changes at the Chico Mall

Representatives with the Chico Mall announced that it will be adding a Planet Fitness, and there will be more announcements in the coming months.

Posted: Apr 24, 2019 4:50 PM
Updated: Apr 25, 2019 9:25 AM

CHICO, Calif. - Representatives with the Chico Mall announced that it will be adding a Planet Fitness, and there will be more announcements in the coming months.

Mall-goers and business owners shared their opinions about the direction of the Chico Mall. 

“It’s depressing, it’s empty, it’s just a lot of the shops there’s not, there’s nobody in here anymore,” said Ron Ausmus, a Butte County resident. 

Mall staff said nationally, malls are in a transitional state.

“Landlords are taking advantage of repurposing the mall's to focus a little bit more on food and beverage and entertainment," said Natasha Shelton, general manager of the Chico Mall. "There’s been a lot of research out there to show that customers stay a lot longer when they have a lot more dining options and that really provides a lot more ancillary support to the soft good inline tenants.”

Two business owners who relocated after the Camp Fire said they think the change is necessary.

“With Amazon changing the way people buy now, you are seeing a lot of stores falling by the wayside and not making many sales and stuff," said Andrew Osterlund, owner of American Brazilian Jiu-Jitsu. "So it's really cool they are revamping the mall to have people use it in this fashion, to use it as a workout center, a meeting place, food, things like that, I think it's cool to see it changing.”

Others reflected on how the retail landscape has changed over the years. 

“I think a choice has to be made because the retail environment has changed so much over the years," said Dovie Deetches, owner if Dove's Gypsy Heart Boutique. "I think it is a good thing, I would encourage it. I think it's great. Why not?"

People in the mall also had some input on how the mall is evolving.

“I am kind of excited that Chico is taking a turn toward the healthier living and I think that the mall is kind of the center around that," said Sarah Goodell. "We have the people who come and walk the mall, but we are kind of bringing in the younger crowd now with the Planet Fitness, with the Jiu-Jitsu. With all the healthier living, hopefully, they will bring in healthier food choices. We will see." 

Some want to see changes from stores that have been there for many years. 

“It’s basically been the same for like years," said Logan Petkus. "JC Penny, Forever 21, I know those are staying. Those are great stores. But really, there hasn’t been much change for the past like 15 years and it’s just great to see it’s finally going to get revamped and get a lot nicer.”

One man said that the gym will bring much-needed traffic to the mall. 

“There are quite a few gyms around here already," Ausmus said. "I go to In Motion and there are other ones around here, but that’s fantastic to get people in here that’s what they need. They need traffic. I don’t know how these stores stay open. I don’t know how much the cost of the rent is for these places. But face it, there’s hardly anyone in the stores right now.”

California Coronavirus Cases

Data is updated nightly.

Cases: 3543340

Reported Deaths: 49888
CountyCasesDeaths
Los Angeles118349620069
Riverside2885413695
San Bernardino2850812651
Orange2598573848
San Diego2578053218
Santa Clara1095061747
Kern102137786
Fresno945841397
Sacramento926211446
Alameda797961200
Ventura76947805
San Joaquin662901042
Contra Costa61865653
Stanislaus55487937
Tulare47680731
Monterey42016323
San Mateo38552502
San Francisco33947394
Santa Barbara31630398
Solano29882161
Merced28749393
Sonoma27845295
Imperial26840587
Kings21916218
Placer19661231
San Luis Obispo19500221
Madera15325201
Santa Cruz14516174
Marin13083197
Yolo12689185
Shasta10950172
Butte10855158
El Dorado906995
Napa895068
Sutter881896
San Benito572358
Yuba571936
Lassen559419
Tehama506852
Tuolumne392959
Nevada390974
Mendocino379043
Amador343840
Humboldt313633
Lake310740
Glenn220723
Colusa212513
Calaveras190225
Siskiyou172013
Inyo127835
Mono12084
Del Norte9765
Plumas6516
Modoc4504
Mariposa3937
Trinity3525
Sierra990
Alpine800
Unassigned00
Chico
Clear
55° wxIcon
Hi: 64° Lo: 39°
Feels Like: 55°
Oroville
Clear
56° wxIcon
Hi: 65° Lo: 49°
Feels Like: 56°
Chico
Clear
55° wxIcon
Hi: 57° Lo: 44°
Feels Like: 55°
Red Bluff
Clear
60° wxIcon
Hi: 38° Lo: 16°
Feels Like: 60°
Red Bluff
Clear
60° wxIcon
Hi: 59° Lo: 46°
Feels Like: 60°
Chico
Clear
55° wxIcon
Hi: 64° Lo: 48°
Feels Like: 55°
Strong wind continues to blow through the valley this afternoon, and will last through the evening. Thursday will still be a fairly breezy day, but the wind won't be as strong and our temperatures will be warmer. More wind is coming Friday and Saturday.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events