Lulus to Open an Outlet Shop in Downtown Chico

Online apparel retailer Lulus will be bringing a store-front to Downtown Chico.

Posted: May 17, 2018 10:47 PM
Updated: May 18, 2018 12:01 AM

CHICO, Calif. --  Online apparel retailer Lulus will be bringing a store-front to Downtown Chico.

The retailer has roots in Downtown Chico, with several shops going back to the 1990s, including a men's clothing store called Trucker.

Lulus is an online retailer founded by a mother-daughter team. They sell everything from bohemian blouses to gowns.

Forbes recently announced the retailer has raised $120 million from venture capital firm IVP and the Canada Pension Plan Investment Board.

The funding will help Lulus expand its reach, which already has customers in the United States and 68 other countries.

Action News Now spoke with Lulus CEO Colleen Winter. She said she's excited for this opening.

The online retailer started with storefronts in the 1990s, eventually sold them, and moved to online retail.

This outlet will be the first physical store presence since the retailer moved online.

The store will open in the beginning of June.

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