Video of a middle school boy speaking out against bullying has been viewed more than 40 million times.
As society tries to come to grips with the ongoing bullying problem Action News Now reporter Rick Carhart spoke with the director of the Chico State Wellness Center who shared her ideas on how to combat the issue.
Keaton's school principal says bullying is not rampant on his campus and without providing details he is reported to have said action has been taken with the students involved.