PARADISE, Calif. -- With several planned outages that have already happened this year, some local businesses are bracing themselves for the impact of the next one.

"I don't think it's as disheartening as it is troubling," said Nicki Jones, owner of Nic's in Paradise. 

Nic's is new on the ridge. Since being open for two weeks, the deli has faced two planned outages.

"This is the generator that I invested in for the restaurant," Jones said. 

It's a necessary step Jones said has paid for itself, saving thousands of dollars worth of product.

Jones said she's concerned the outages could be a setback for other business owners also wanting to come back to the ridge.

"The businesses here who do not have a backup generator, and they do lose food that they have to throw away, how many times would they be willing to do that?" Jones asked. 

We looked for answers from PG&E

"We do not reimburse customers for losses as power will be shut off for safety," said Brandi Merlo, spokesperson for PG&E.

"Just with the state of the way PG&E is right now and them being so extra cautious, it seems like every business owner would have to have a generator in order to stay in business," said Kevin Pregler, a customer.

It's a cost, Jones said, she hopes doesn't slow down the growth in Paradise.

"They should have a pool of money for these businesses that are trying to help rebuild our town," Jones said.