CHICO, Calif. - Sierra Nevada Brewing Company made history today as they launched their “Big Little Thing” keg 438 feet.
“When we launch a beer we have live sampling or bring the beer to music festivals and other events,” said Sierra Nevada’s communications director, Robin Gregory. “But obviously with COVID, we can’t do that.”
The keg launched 438 feet to beat the previous record of 253 feet.
So they had to get creative in how to “launch” their newest beer in a big way.
“What bigger way than trying to break a Guinness World Records title,” said Gregory.
The number they were up against – 253 feet.
The day consisted of three different launches.
The first launch hit a decommissioned trailer full of scrap metal that was set up as a target.
The second launch got fans on social media involved to guess how far the keg could go.
And the third launch was fired up to break a world record.
They used a 20-foot high trebuchet-style catapult to launch each of the kegs into the air.
“They are not full of any beer,” said Terance Sullivan, brand manager and official lever puller for the event. “We didn’t want to sacrifice any beer. Beer is for drinking so we loaded them up with water.”
The mission was a success as the custom-made catapult propelled the keg 438 feet.
“I am just really proud with how this all came together,” said Nicole Spring, the divisional sales manager in Sacramento. “It’s really cool and unique.”