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Independently-owned Red Bluff movie theater reopens

The coronavirus has at least temporarily changed the way people shop, eat, and socialize. It's also changed to the way people get their entertainment.

Posted: Jul 5, 2020 5:13 PM
Updated: Jul 6, 2020 10:35 AM

RED BLUFF, Calif. - The coronavirus has temporarily changed the way people shop, eat, and socialize. It's also changed to the way people get their entertainment.

At Prime Cinemas in Red Bluff, moviegoers can expect a few changes. Since reopening, co-owner, Shannon Sharp tells Action News Now that business has not been the same. Despite the theater operating with 25% capacity, Sharp says the movie experience hasn’t changed.

“Once they’re in their seat, the experience will feel the same because they’re safely distanced and you know they’re quiet and it’s not like they’re shouting or anything, it’s just a place to escape from everything,” says Sharp.

Walking into the lobby of the movie theater, people can see plexiglass barriers at the concessions stand, markers on the floor, hand-sanitizing dispensers, plenty of signage, and employees wearing their masks. When it comes to seating, every other row of seats is taped off for people to maintain social distance.

“When they arrive at the door of the theater, it says ‘Please stay six feet apart’ and we have staff to remind them to leave that seating distance between parties,” says Sharp.

While closed, Sharp tells Action News Now the movie theater underwent renovations.

Like many other businesses, Sharp says she applied for PPP loans and received help which allowed her to bring back some of her employees. Although the movie theater is not playing new movies just yet, management says they hope that’ll all change as they welcome back guests.

“We want everybody to be safe and that’s really important to us,” says Sharp.

Prime Cinemas in Red Bluff encourages moviegoers to buy their tickets in advance.

The theater has been in business for 12 years in Red Bluff. The owners say if another shutdown were to happen, they would not be able to bounce back.

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