Hundreds hit downtown Redding for Hops and Shops

Redding for Hops and Shops This is the event's sixth and biggest year.

Posted: Feb 23, 2019 10:06 PM
Updated: Feb 23, 2019 10:22 PM

Redding's sixth-annual Hops and Shops event was a huge success.

The event is put together by Viva Downtown and combines beer tasting with shopping.

Event-goers got a map and a tasting glass then walked around to all the different downtown shops sampling more than 20 kinds of beer.

Participating shop owners say it's a great way to draw people to the area.

“We've seen a huge turnout,” Enjoy the Store owner James Mazzotta said. “And it's just a lot of fun. It's exciting. We really get to meet a lot of really cool people. They get to be exposed to downtown and stores that they're not familiar with.”

Stores like Carousel on Yuba Street.

“Every year, we have multiple people that have never been here before,” Carousel owner Suzanne Russell said. “So it's just so positive for all the businesses down here to get new foot traffic, exposure.”

26 shops in downtown Redding played host to more than 20 different micro-breweries.

Some of them were local and some were from as far as Southern California.

Organizers estimate they sold more than 400 tickets to the event, slightly more than last year.

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