REDDING, Calif - A little rain couldn't stop the celebrations at Grocery Outlet's grand opening in West Redding.
The store has created 34 new jobs for the Redding area.
The new market is also filling a need for residents who previously shopped at Tops Market or are now rebuilding after the Carr Fire.
Another benefit according to customers is that the west side of town is less crowded.
“Down churn creek there is a lot of traffic and here there is not that much traffic and you can just get in and out really quick fast I think for me,” said Frank Lufrano, a resident in the area.
The Grocery Outlet in West Redding location is located on Eureka Way.
Owners say they're expecting customers throughout Redding and as far west as Weaverville.