UPDATE 3:26 p.m. Tuesday, Nov. 13, 2018 - Cal Fire has said that the fire is now contained to the mechanical room in the building.
There is no word yet on the cause of the fire.

#ClarkFire [final] MULTI-FAMILY STRUCTURE; BEST WESTERN @ 5475 CLARK RD, Paradise, IC reporting fire confined to mechanical room
— CAL FIRE Butte Unit/Butte County Fire Department (@CALFIRE_ButteCo) November 13, 2018
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PARADISE, Calif. - Firefighters are battling a multi-family structure fire in Paradise off of Clark Road.
According to Cal Fire's twitter page, the fire broke out at a Best Western Hotel at 5475 Clark Road, Paradise.
It is reportedly in the attic area of the structure.
They are calling it the Clark Fire.
We have a reporter heading to the scene. Stay tuned for more details.
Firefighters battling a MULTI-FAMILY STRUCTURE; BEST WESTERN @ 5475 CLARK RD, Paradise, IC reporting fire in attic area #ClarkFire
— CAL FIRE Butte Unit/Butte County Fire Department (@CALFIRE_ButteCo) November 13, 2018