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Fast food industry turns to creative recruitment

Recent business trends show employee turnover rates within the fast food field are as high at 150%. That can mean a big hit to a company’s bottom line.

Posted: Jul 24, 2019 11:24 AM
Updated: Jul 24, 2019 12:19 PM

CHICO, Calif. – Recent business trends show employee turnover rates within the fast-food field are as high at 150%. That can mean a big hit to a company’s bottom line.

Action News Now spoke to one local McDonald’s employee who says a company offering perks can make staying in place more attractive.

Chico State student and store manager Melissa Enciso says incentives played a role in her work decisions, because whether she is serving up burger and fries or her personal favorite; salads, putting in hours at work equates to her reaching her educational and career goals.

Enciso says as an employee, she had the opportunity to apply for a scholarship to help offset college costs; a scholarship for three-thousand dollars. She says that is more than she earns in a month. The funds helped her secure a new laptop for school and to take extra hours off from work to prepare for finals.

Enciso is set to graduate from Chico State in December. She is one of a growing number of young employees who are taking advantage of company-offered perks, which are designed to boost recruitment and hiring.

Dylan Burington is the Operations Manager for several of his family’s Chico-area restaurants. He says the fast-food industry is competitive so any kind of niche that McDonald’s can offer employees to motivate them to stay, assists not only those individuals but also the company.

One way the company does so is by offering the Archways to Opportunity program to qualified employees. Those individuals are eligible for up to three-thousand dollars in scholarship money, English language classes, assistance with finishing high-school and career advising.

McDonald’s is not alone in offering incentives. Starbucks, Taco Bell, Chipotle, Pizza Hut and KFC all offer some form of tuition assistance for qualified team members.

Burington says having a business plan in place is crucial in making sure company employees are growing and learning. Last year, the family-owned chain of restaurants funded over 20 employees with more than $40,000 in scholarship money for college.

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