OROVILLE, Calif. - A new vision is bustling in Downtown Oroville.
"There's a lot of people that are really excited about coming together as a community and recreating Oroville,” said Brian Wong, owner of Union Restaurant, Bar & Grill. “As members of the community, we need to think about all the activities we do and how we spend our time, and also how to come together and create more joyous and loving things."
The recent Downtown Oroville needs survey shows that 53% of people shop in neighboring towns weekly or two to three times a month.
"It needs more restaurants, it needs nice restaurants and affordable restaurants. And it needs more shopping,” said Peggy Shultz, who lives in Oroville.
The city is working to fill vacant storefronts, expand from the challenging past year and bring people back downtown.
"This year we are kind of moving beyond that and it's more about being celebration and joy again, and actually lots of love also,” said Wong.
The Union is located just across the street from the new restaurant Coyote Cafe, and just next door is TinyHinies.
"Downtown Oroville is growing. It's a beautiful place,” said Gracie Stewart, owner of Tinyhinies. “The people of Oroville are really friendly and supportive. It's just great."
Stewart started her toddler boutique business as a pop-up before she opened shop here just two years ago.
"It is a desirable location, we are right along the river, there are new businesses coming and I encourage all of them,” said Stewart. “I think the more the merrier."
Downtown Oroville is also working on some marketing and banding aspects to help attract more people to the historical town.
"Think about what you can do as part of the community and challenge yourselves to make it a little bit better tomorrow,” said Wong.