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Downtown Chico sales revenues up

The Downtown Chico Business Association celebrated a number of successes at its annual membership meeting on Nov. 15.

Posted: Nov 15, 2019 9:10 PM
Updated: Nov 18, 2019 5:29 PM

CHICO, Calif. - The Downtown Chico Business Association celebrated a number of successes at its annual membership meeting at Broadway Heights on Friday, November  15th.

Business leaders say Downtown sales revenues are on the upswing after taking a hit following the Camp Fire a year ago.

They also say there is a lot being done to address transient issues and Chico Police Chief Mike O'Brien provided an update on policing efforts. 

The DCBA has also become an affiliate of Main Street America, which works to help revitalize historic downtown districts.  Chico's Main Street 2020 Approach will focus on four specific areas:  Economic Vitality, Quality Design, Effective Promotion, and Sustainable Organization. 

The DCBA is also launching a Downtown Chico gift card with a goal to bring in more "outside dollars",  just in time for the Holiday Season.  The new gift card will be accepted at more than 50 downtown retail businesses and restaurants. It can be purchased at the DCBA offices and participating businesses. For a complete list of the businesses visit

2019 also marked the second year of having a Property-Based Improvement District. In 2019 the program had 3,788 Hospitality Assists, 3,578 Spills Cleaned Up, removed 3,578 Grafitti/stickers, had 2,106 Business Contacts and 4,147 Homeless Contacts. 

Awards presented at the meeting went to : Nick Andrews of La Salle's - Comeback Award, Fran Halimi of Little Red Hen - Economic Development and Capital Investment Award, DCBA Board President David Halimi of Diamond W Western Wear was also recognized, along with Tri Counties Bank for the Impact Award, accepted by Downtown Branch Manager Nicole Johnston. Alberta Simic was honored for being a long time DCBA Volunteer, Chris Daniels, Manager of Kirk's Jewelers and DCBA Board Secretary received the All-Star Award for her work with the Art & Wine Walk, and Sean Chen was also recognized for volunteering his Graphic Design skills. 

Boasting more than 400 members, the DCBA hosts a variety of downtown events, including Thursday Night Market, Friday Night Concerts, Slice of Chico Sidewalk Sale, Taste of Chico, Art & Wine Walk, Harvest Sidewalk Sale, Treat Street, and Christmas Preview.

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