CHICO, Calif. - November 28th was Small Business Saturday, and Downtown Chico Business Association members went out of their way to encourage people to keep it local for the holidays, explaining it's more important now because of COVID-19.
Action News Now spoke to one woman who was shopping in Little Red Hen Kitchen, she explained why she always shops local.
"My parents owned a small business when I was growing up. I know how important it is you work every day of the year. I feel so badly for all the businesses and the people who worked here we just have to continue to support them or they won't be here," said
Patty Bourne of Chico.
"I got here at about 10:30 and I have been to maybe four stores. I think maybe I bought something at every store, so I feel good about it," added Bourne.
Bourne says she understands it's easier to go to the bigger stores or shop online, but encourages people to try and shop local.
"I completely get it. My husband isn't out shopping because he is compromised, but he is going to have our daughter shop for him," said Bourne.
The Director of Communications for the Downtown Business Association (DCBA), Katie Valenzuela, says between COVID-19, the fires, and college not being in session, it has been hard for businesses.
"So it is really important this year to shop small and keep our money local. So it has been great it has been great," said Valenzuela.
It was not justan increase in local shopping on Saturday. Action News Now spoke to a barista from Naked Lounge who said they saw an increase in customers for their coffee too.
"We had a lot of customers today. It was quite a rush and we are thankful to see the community come together to support local businesses," said Scout Parker.
Parker said everyone was wearing masks and respecting the rules and guidelines.
"People have been very respectful and we are very thankful to have that community again to an extent and what we consider safe," said Parker.
Action News Now spoke to workers in some of the other stores in Downtown Chico, and they added that having The Chico Farmers Market open is also helping downtown business on Saturdays.
If you could not get out to shop you can shop online here.
On Monday the DCBA will be conducting a raffle. You can enter receipts on their website to get into the drawing.