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Downtown Chico Small Business Saturday

November 28th was Small Business Saturday, and Downtown Chico Business Association members went out of their way to encourage people to keep it local for the holidays, explaining it's more important than ever because of COVID-19.

Posted: Nov 28, 2020 5:57 PM
Updated: Nov 28, 2020 6:24 PM

CHICO, Calif. - November 28th was Small Business Saturday, and Downtown Chico Business Association members went out of their way to encourage people to keep it local for the holidays, explaining it's more important now because of COVID-19.

Action News Now spoke to one woman who was shopping in Little Red Hen Kitchen, she explained why she always shops local. 

"My parents owned a small business when I was growing up. I know how important it is you work every day of the year. I feel so badly for all the businesses and the people who worked here we just have to continue to support them or they won't be here," said 
Patty Bourne of Chico.

"I got here at about 10:30 and I have been to maybe four stores. I think maybe I bought something at every store, so I feel good about it," added Bourne.

Bourne says she understands it's easier to go to the bigger stores or shop online, but encourages people to try and shop local.

"I completely get it. My husband isn't out shopping because he is compromised, but he is going to have our daughter shop for him," said Bourne. 

The Director of Communications for the Downtown Business Association (DCBA), Katie Valenzuela, says between COVID-19, the fires, and college not being in session, it has been hard for businesses.

"So it is really important this year to shop small and keep our money local. So it has been great it has been great," said Valenzuela. 

It was not justan increase in local shopping on Saturday. Action News Now spoke to a barista from Naked Lounge who said they saw an increase in customers for their coffee too.

"We had a lot of customers today. It was quite a rush and we are thankful to see the community come together to support local businesses," said Scout Parker.

Parker said everyone was wearing masks and respecting the rules and guidelines.

"People have been very respectful and we are very thankful to have that community again to an extent and what we consider safe," said Parker.

Action News Now spoke to workers in some of the other stores in Downtown Chico, and they added that having The Chico Farmers Market open is also helping downtown business on Saturdays.

If you could not get out to shop you can shop online here.

On Monday the DCBA will be conducting a raffle. You can enter receipts on their website to get into the drawing.

California Coronavirus Cases

Data is updated nightly.

Cases: 3055568

Reported Deaths: 34441
CountyCasesDeaths
Los Angeles103280614122
San Bernardino2561091560
Riverside2504362645
San Diego2168352109
Orange2148082477
Santa Clara943661109
Kern86718565
Fresno82485968
Sacramento806781111
Alameda67952765
Ventura62101436
San Joaquin58290786
Contra Costa52965450
Stanislaus42882758
Tulare41867506
Monterey36126255
San Mateo32596309
San Francisco29321262
Solano25806106
Imperial25317465
Santa Barbara25083236
Merced24452308
Sonoma24068240
Kings19435145
Placer17380180
San Luis Obispo15929136
Madera13443151
Santa Cruz12298113
Marin11693157
Yolo10620131
Shasta9776122
Butte9474123
El Dorado782644
Sutter775478
Napa760140
Lassen519516
San Benito496343
Yuba495127
Tehama397142
Tuolumne338240
Nevada320673
Mendocino311432
Amador301631
Lake261230
Humboldt239324
Glenn193519
Colusa17339
Calaveras161723
Siskiyou144613
Mono11214
Inyo97429
Del Norte8662
Plumas5895
Modoc3853
Mariposa3464
Trinity3024
Sierra820
Alpine730
Unassigned00
Chico
Partly Cloudy
57° wxIcon
Hi: 67° Lo: 36°
Feels Like: 57°
Oroville
Clear
53° wxIcon
Hi: 63° Lo: 50°
Feels Like: 53°
Chico
Clear
57° wxIcon
Hi: 60° Lo: 46°
Feels Like: 57°
Red Bluff
Clear
55° wxIcon
Hi: 46° Lo: 17°
Feels Like: 55°
Red Bluff
Clear
55° wxIcon
Hi: 65° Lo: 41°
Feels Like: 55°
Chico
Partly Cloudy
57° wxIcon
Hi: 69° Lo: 40°
Feels Like: 57°
As expected, we had much quieter weather around northern California on Wednesday with plenty of sunshine, much weaker wind, and a wide range of temperatures. Thursday will be similar, but much more active weather is coming.
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