CHICO, Calif. - Despite COVID-19 challenges, the merchants in Downtown Chico want shoppers to know they are open for business.
The Downtown Chico Business Association is putting the word out about the kick-off to the holiday shopping season on Nov. 21.
It says you can look forward to festivities like Shop Small Saturday on Nov. 28 and a virtual tree lighting planned for Dec. 4.
The DCBA says 67 cents of every dollar spent downtown goes back into the local economy.