Cyber Monday, a day that has recently outgrown Black Friday, is not showing any signs of slowing down.
And in the digital age, that gap will probably keep widening, which is good news for Build.com, a Chico-based online home improvement company.
Cyber Monday is a day when everyone who can work, is working. All of the almost 700 people.
“Everyone's here, yeah. All hands on deck. We bring in breakfast and coffee and lunch and energy drinks; we're ready to put in 10-12 hours today,” said Vice-President of Sales Jeni DeSpain.
She said just Monday alone, they'll receive thousands of orders worth hundreds of thousands of dollars.
And that number might keep getting bigger. According to Adobe data, last year Cyber Monday was the largest online sales day in history, where shoppers spent close to $3.5 billion; this year, Adobe is predicting that number will be even bigger: as much as $6.6 billion dollars will be spent online.
Though Cyber Monday can get overwhelming, DeSpain said it's more-so fun and exciting. People are taking hundreds of calls all day, and what better way to spice things up than with a little competition: they have a leaderboard in the middle of the room as well a huge wall where people can write their top sales.
Cyber Monday first started out in 2005.
The name came out of an observation that millions of people would come back to work on Monday and buy what they liked after spending the holiday weekend window shopping.