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Consumer prices surge across the country and in Chico

From the gas pump to dining out, to just feeding your family, everything seems to be more expensive lately.

Posted: May 13, 2021 6:54 PM
Updated: May 13, 2021 6:54 PM

CHICO, Calif. - One of the managers at the Chico Co-Op said the store has had to change some of its prices due to challenges from earlier stages of the pandemic.

Joey Haney has been working at the Co-Op for the past 9 years.

He said the store has had to adapt to so many changes due to the pandemic and upping prices is one of them.

“We have seen these price increases happen steadily, not huge all of the time spikes but just happening across the board for the last year and a half,” said Haney.

In April, the consumer price index which is a basic measure of how much we pay for things rocketed up 4.2%. This is its biggest jump since 2008.

Rubn Sargsyn is an economics professor at Chico State and has some ideas as to why we are seeing soaring prices.

“The recent price increase is due to research demand and constrained supply which is due to a pandemic,” said Sargsyn.

“A product or a brand will go out of stock and when it comes back in stock it is at an increased price and so there is often that sort of pattern,” said Haney.

People heading out to the grocery store or to get gas are feeling the impacts.

RELATED: People feeling the pain at the gas pump

"A little bit I have noticed probably at the grocery store, $20 more than I would normally would pay each time I go,” said Chico resident Jessica Kerns.

"They are insanely going up,” said Chico resident Aubrey Anderson. “When I first got my car a year ago, it cost me $20 and now it costs me $40 to fill up my tank. For some people that don't have jobs because of COVID and now everything is going up, people are struggling to pay."

"We want to be there to support our community,” said Haney. “We don't want to be seen as taking advantage of our situation. If they see us charging more, they assume we are making more money and that is not the case."

Sargysn said he thinks that we will see prices start to normalize again by the end of 2021.

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We'll be sunny with slightly above average temperatures again on Wednesday afternoon. The threat of thunderstorms will keep our fire danger high today, with more widespread thunderstorms Thursday. Dangerous heat returns this weekend and will persist through at least the start of next week.
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