City of Redding considering new options to market tourism

The City of Redding is taking into consideration other possible agencies aimed to promote tourism.

Posted: Jan 22, 2020 8:11 PM
Updated: Jan 23, 2020 9:17 AM

REDDING, Calif. - The Redding City Council says its requesting bids from tourism agencies that want to take part in boosting the city's tourism. 

Shasta Cascade Wonderland Association and the Redding Tourism Marketing Group, which run the Redding Convention and Vistors Bureau is the city's current tourism marketing organization.  Chief executive officer for the organization, Laurie Baker, says their contract with the city will end in June. 

Baker says regardless of what direction the city decides to go, her non-profit organization will continue to work to serve the city.

"We will continue to be a team and we'll continue to support the city and market the city," says Baker. "We're just hoping that we'll be able to do it with our TOT funds."

Transient Occupancy Tax (TOT) is a tax paid by visitors that goes to fund projects that benefit the city. Redding City Council says they're happy with their current tourism marketing organization, but would like to explore other options.

The Redding Convention and Vistors Bureau say they hope the city will consider extending their contract as their prime tourism marketing firm.

Action News Now spoke to locals about how they feel about tourism in Redding.

Many people say they think tourism in Redding is on the rise because of the number of shops and businesses that are coming to Redding. All the new businesses are attracting not just locals but visitors, too.

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