SEVERE WX : High Wind Warning View Alerts

Chico business uses video to teach coronavirus safety to the homeless

A Chico-based business specializing in video production is using its expertise to create health and safety messages about the coronavirus

Posted: Jul 1, 2020 8:52 AM
Updated: Jul 1, 2020 10:16 AM

CHICO, Calif. – Lights. Camera. Action! It’s a call more often heard on Hollywood movie sets but is also happening in a local business studio.

Chico-based entrepreneur Matt York is creating short videos that are not for consumption in a movie theatre, but rather, for Butte County’s homeless population.

“There are hundreds of people who are homeless and they’re probably not getting these messages as consistently as possible,” says York.

Those message included how to stay safe from the coronavirus and steps to protect health.

York is well-versed in delivering health and hygiene training videos to those who have few resources.

Action News Now Morning Anchor Julia Yarbough introduced you to him last year, as he and his team partnered with Non-Governmental Agencies; N.G.O.’s in developing countries using video to educate and inspire.

Yarbough revisited with York to learn more about a new initiative. With the coronavirus curtailing international travel and the health threat from the virus on the rise in the Northern California region, York says he wanted to apply the same concepts he took abroad to other countries and help those in his own community.

York is now taking potentially life-saving health and safety messaging directly to the homeless population and delivering that information in areas familiar to those individuals. He does so, using portable, battery-operated projectors.

“We bring these video projectors that are battery operated and we join our partners within the health and service agencies, to project video images on screens in dark places; during the day that’s under the freeway in Bidwell Park, or at the end of day at dusk.”

Currently York is still testing the equipment and the concept, which he calls Unsheltered TV, but says there is already interest from more social service agencies in the region and even in cities around the state.

He says he has turned to video as a way to help people understand how to control the spread of the virus and employing technology to make a positive impact.

California Coronavirus Cases

Data is updated nightly.

Cases: 2988326

Reported Deaths: 33589
CountyCasesDeaths
Los Angeles101466213848
San Bernardino2512131560
Riverside2394122517
San Diego2117872103
Orange2108132367
Santa Clara926251065
Kern84644565
Fresno81294932
Sacramento791221080
Alameda66583757
Ventura60368412
San Joaquin56642748
Contra Costa51573446
Stanislaus42337739
Tulare40655501
Monterey35418250
San Mateo31805294
San Francisco28853254
Imperial25140463
Solano24732105
Santa Barbara24149231
Sonoma23607234
Merced23492296
Kings19125133
Placer16995173
San Luis Obispo15466128
Madera13193130
Santa Cruz12026113
Marin11482153
Yolo10406131
Shasta9594117
Butte9359121
El Dorado757544
Sutter756077
Napa735639
Lassen509413
San Benito488243
Yuba481827
Tehama397142
Tuolumne330438
Nevada314473
Mendocino307631
Amador298629
Lake250428
Humboldt229424
Glenn189419
Colusa16919
Calaveras159623
Siskiyou140813
Mono10834
Inyo92429
Del Norte8532
Plumas5735
Modoc3793
Mariposa3444
Trinity3024
Alpine730
Sierra700
Unassigned00
Chico
Partly Cloudy
68° wxIcon
Hi: 72° Lo: 53°
Feels Like: 68°
Oroville
Clear
69° wxIcon
Hi: 73° Lo: 60°
Feels Like: 69°
Chico
Clear
68° wxIcon
Hi: 68° Lo: 57°
Feels Like: 68°
Red Bluff
Clear
69° wxIcon
Hi: 48° Lo: 28°
Feels Like: 69°
Red Bluff
Clear
69° wxIcon
Hi: 69° Lo: 59°
Feels Like: 69°
Chico
Clear
68° wxIcon
Hi: 73° Lo: 61°
Feels Like: 68°
Very gusty winds, dry weather, and warm temperatures are ahead for your Martin Luther King Jr. Day today. We'll be very windy, but not as warm on Tuesday. Lighter winds, cooler temperatures, and the potential for wet weather will return in your extended forecast.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events