BUTTE COUNTY, Calif. - The holiday season is just around the corner. One local nonprofit is already looking forward to the crucial fundraising season.
Reps from the Chico Salvation Army tell Action News Now they are anticipating seeing a significant drop in donations due to the COVID-19 pandemic.
To make up for that shortfall - the traditional red kettle fundraising efforts will start early, but with a twist.
On October 15, Salvation Army reps will be rolling out virtual kettles, the physical kettles come the month after.
The Salvation Army is predicting a 50& drop in funds nationwide. The agency cites retail stores closing, fewer people shopping at brick and mortar outlets and a nationwide coin shortage.
"We just kind of have to come with grips that we're coming up against donor fatigue in Butte County because we have disaster upon disaster," said Arwyn Rodriguera, a captain from the Chico Salvation Army.
Rodriguera adds that "The neat thing about kettles it's the spare change in the bottom of your purse. It's the 'I'm going to give up coffee this morning in order to put money in the kettle."
In 2019, the Salvation Army in Northern California raised $2 million through kettle donations.
The money is used to help those in need, including meals, shelter or emotional support.
Since the pandemic began, reps say they have provided more than 246,000 meals in the Northern California region.
If you would like to check out the efforts the Salvation Army is doing to save Christmas, CLICK HERE.