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BUYER BEWARE: Brokers Spike Ticket Prices for Local Show

Ticket brokers are siphoning profits from a local musical that is meant to benefit local youth. We investigate.

Posted: Oct 4, 2018 10:48 PM
Updated: Oct 5, 2018 6:17 PM

UPDATE 10:54 a.m. Friday, Oct. 5, 2018 - After this story was aired by Action News Now, a representative from TicketNetwork removed the listing that was spiking prices for the production. 

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CHICO, Calif. - Local kids and residents are set to star in an upcoming production of "Newsies," a hit Broadway show that is coming to Chico Center of the Arts from Oct. 5 through the 21. 

The Chico Unified School District tells Action News Now that all proceeds from the tickets, priced between $20-30, will go toward improving the facility, and the kids who use the arts center. But online ticket brokers appear to have gotten wind of the show, and now they're listing tickets at a far higher price. 

Action News Now spoke with one online broker, BetterSeatsLive.com, on why they were listing orchestra seating tickets for the show at $109. 

A customer service representative for the company told our reporter, Stephanie Lin, that the website is for people to resell their tickets at higher, lower, or face value for events. But, BetterSeatsLive.com says they were also not aware that the "Newsies" Chico production was meant for charity. Our reporter was informed by the customer service team that the matter had been passed on to the company's legal department for review. 

The district hopes that the spiked prices posted by ticket brokers will not discourage potential audience members to attend and support the show. A representative tells Action News Now that any tickets posted online going for over $30 are likely posted through a ticket broker, and that the public should purchase through the district's approved ticketing sales partner, California Regional Theater, here. 

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