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Butte County's Certified Tourism Ambassador group is growing in numbers

A new cadre of Certified Tourism Ambassadors will help tourists coming to visit during the Butte County Museum Weekend Feb. 29 and Mar. 1, 2020.

Posted: Feb 19, 2020 3:03 PM
Updated: Feb 19, 2020 4:20 PM

BUTTE COUNTY, Calif. - Butte County is training a cadre of CTA's. CTA stands for "Certified Tourism Ambassador."

There are currently 66 trained and certificated CTA's in Butte County. The goal of the non-profit organization Explore Butte County is to have 250 CTA's in the county by the end of 2020.

CTA's go through a complete training program that takes approximately four hours of classroom work, the completion of reading and learning assignments, and the successful completion of a 28-question open book exam. 13 new CTA's were trained on Tuesday in Chico at the Oxford Suites.

New CTA's were training from the Downtown Chico Ambassador Program, California State Parks, the Paradise Ridge Chamber of Commerce and from the staff of regional hotels.

The idea is to create a network of "Certified Tourism Ambassadors" across the country within businesses, museums, cultural and recreational areas who will help guarantee that every visitor encounter will be a positive one, to help Butte County stand out from other destinations completing for tourism dollars.

Tourism is California's top economic driver and represents more than $350 million (2018)  in total economic impact of tourism in Butte County, said CTA Program Manager Ashley Baer.

Baer said nowadays "tourism season" is always in gear, so there is a need to continuously make Butte County shine brightly as a must-see North State destination. She said visitors to Butte County can look for anyone wearing a gold star pin that will designate that they are talking to a certified CTA.

There is a one-time, non-refundable, non-transferable application fee of $25 per person and an annual renewal fee of $15 per person, said Baer. In addition to the renewal fee, CTAs must log 50 CTA points annually, gained through an array of activities, to maintain certification.

2020 Classes & Registration

• Tues. 3/10/20 at Explore Butte County in Chico (location subject to change)
   o Morning Class: 8am-12:30pm
   o DEADLINE to Register: Thurs. 2/27/20

• Thurs. 4/2/20 at Explore Butte County in Chico (location subject to change)
   o Afternoon Class: 12:30pm-5pm
   o DEADLINE to Register: Sun. 3/22

• Fri. 5/8/20 at Explore Butte County in Chico (location subject to change)
   o Morning Class: 8am-12:30pm
   o DEADLINE to Register: Sun. 4/26

• Wed. 6/3/20 at Explore Butte County in Chico (location subject to change)
   o Morning Class: 8am-12:30pm
   o DEADLINE to Register: Thurs. 5/21

To sign up for the courses contact Program Manager Ashley Baer at Explore Butte County at this number: (530) 918-4584 or get more information by CLICKING THIS LINK.

The organization is hoping the new CTA's will help interact with numerous tourisms expected to attend their inaugural Butte County Museum Weekend on Feb. 29 and Mar. 1, 2020. It is designed to celebrate history, art and culture through an extensive network of museums and cultural centers and destinations. Admission is free.

There are 15 participating locations including the Valene Smith Museum of Anthropology; Gateway Science Museum, Museum of Northern California Art (monca); Chico Air Museum; Chico Art Center; Colman Museum-Centerville Schoolhouse in Chico; C.F. Lott Home in Sank Park; Pioneer History Museum; Feather River Nature Center & Native Plant Park; Historic Oroville State Theatre; Oroville Chinese Temple; Bolt’s Antique Tool Museum in Oroville; Gold Nugget Museum in Paradise; and the Gridley Museum. CLICK HERE for a list of participating venues. More are being added all the time, according to Explore Butte County Executive Director Carolyn Denero.

There will be a complimentary shuttle looping between museums in both Chico and Oroville. By hopping on the shuttle, you can make a quick trip to the next participating museum without the worry of driving from one to the next. A downloadable map of the shuttle stops will be available on Explore Butte County’s website early next week.

All participating locations will offer free admission and will be open between 10:00 a.m. and 4:00 p.m. on both Saturday, Feb. 29 and Sunday, Mar. 1, 2020.  Select locations will also have extra offerings during or outside of the free admission hours, such as free print demonstrations at the Janet Turner Print Museum and the Wild and Scenic Film Festival Saturday night at the Historic Oroville State Theatre.

California Coronavirus Cases

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A hot week will transform into an even hotter weekend over northern California as high pressure stays in control of our weather. No rain is in the forecast, but it will cool a bit by late next week.
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