CALIFORNIA - Black Friday has arrived, however, many retailers kicked off their big sales on Thanksgiving day.
There were long lines outside stores as shoppers waited to get inside. According to the National Retail Federation, shoppers are expected to spend about 4% more this year than last year, averaging just over $1,000 in gifts.
As in year's past, big-ticket items like a flat-screen TV and video consoles are typically the most popular items. For this year, small electronics, followed by apparel and shoes topped the Black Friday list.
Whether online or in stores it's estimated that over 165 million people plan to shop between Thanksgiving day and Cyber Monday.
The study from Retail-Me-Not said 85% of consumers plan to shop at some point over the weekend. That's up from 78% in 2018.