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American Cancer Society launches 'I can fight breast cancer' campaign

The American Cancer Society is gearing up for the fall season of fundraising and ‘fighting back.’

Posted: Jul 31, 2019 9:06 AM
Updated: Jul 31, 2019 9:07 AM

CHICO, Calif. – The American Cancer Society, Chico office, is gearing up for the fall season of fundraising and ‘fighting back.’ October is breast cancer awareness month, but efforts to bring attention to the disease take place all year.


The Real Men Wear Pink awareness and fundraising campaign is underway to raise money to fight breast cancer. Men in the community serve as ambassadors to help bring more attention to the disease and support options and treatments.


This year, the Chico office is adding a female component to the effort, with the ‘I Can Fight Breast Cancer’ campaign led by female ambassadors.


This year, Action News Now Morning Anchor Julia Yarbough will join the first ever female team, along with Chico City Councilwoman Kasey Reynolds and local business owner Teri Dubose; all serving as ambassadors.


The American Cancer Society welcomes other female community members to get involved as well. The women will use their involvement in the community to garner support to help raise funds in the ongoing fight against breast cancer.


The women joined Matthew Foor of the American Cancer Society for a photo shoot to help kick off the campaign.
Foor describes the effort as a way for female community leaders to work together to fight back against breast cancer and to help make a difference.


The ‘Real Men Wear Pink’ and ‘I Can Fight Breast Cancer’ campaigns are in conjunction with an upcoming fundraiser to be held in October. The second annual ‘Pull for A Cure’ event will take place October 19, 2019 in the parking lot of the Chico Mall. Teams of ten are tasked with pulling a Chico Fire Department engine and raising funds from family and friends.

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It was a bright and breezy Friday for northern California, however the wind has been much stronger over Modoc County where a High Wind Warning is in effect through this evening. Stronger wind and cooler air will define our weather Saturday.
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