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Starbucks opens its biggest store ever

Chicago just got a major caffeine jolt from Starbucks.The coffee chain opened its...

Posted: Nov 15, 2019 6:50 AM

Chicago just got a major caffeine jolt from Starbucks.

The coffee chain opened its world's largest Roastery location on Friday. The five-story location is 35,000 square feet, overtaking the Tokyo Roastery as Starbucks' biggest location. Located in the city's Magnificent Mile neighborhood, the new Roastery is replacing a former Crate and Barrel location. It was first announced in 2017.

Starbucks said the Chicago Roastery is a tribute to the city and region, where it has nearly 800 Starbucks stores and employs more than 18,000 people. The Roastery itself has 200 employees.

Roasteries are intended to be tourist attractions. They feature specialty coffees and teas, on-premise roasters and massive coffee casks where freshly roasted beans are held. They also have bars with craft cocktails and serve fancier food than a normal Starbucks location.

The Chicago location has all of that and a unique design that emphasizes the building's natural light from the massive windows. Centrally located in the store is a 56-foot steel cask that stores coffee beans. Surrounding it is the region's first-ever curved escalator that gives customers a 360-degree view of the store.

Selling coffee is a central part of the store. There are three coffee bars that offer a variety of brewing methods, including an "Experiential" coffee car that "provides customers the opportunity to immerse in the art, science, and theatre of coffee," according to a press release.

A mix of alcoholic and non-alcoholic drinks are served at its Arriviamo Bar, along with Chicago-specific cocktails. And this Roastery is the only location in the United States to sell liquid nitrogen gelato, a sweet dessert designed to be eaten with coffee. It's also served in the Milan Roastery.

Princi, which is Starbucks' bakery and cafe concept, is also featured prominently. It offers a full menu of baked goods and heartier items, like pizza.

This is Starbucks' sixth Roastery location. The company uses the spaces test out design concepts and menu items — and to double down on its promise of offering a "third place" between home and work, even as it focuses on speed and convenience elsewhere.

Starbucks has always been "a more affluent brand," Morningstar analyst R.J. Hottovy previously told CNN Business. The Roasteries take it "even more upstream," he said.

Roastery joins Starbucks' growing line of store concepts. Earlier this month, it opened "Starbucks Pick-Up," a first-of-its-kind location in New York that encourages orders from its app. The location is a fraction the size of its normal cafe.

The Chicago Roastery will be open seven days a week.

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 238681

Reported Deaths: 6169
CountyConfirmedDeaths
Los Angeles1056653405
Riverside18041463
San Diego14623370
Orange14413345
San Bernardino12746258
Imperial652397
Alameda6156136
Fresno528975
Kern476876
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San Francisco364850
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Marin239419
Stanislaus231044
Monterey169115
Solano140225
Sonoma11857
Merced113111
Placer72411
San Luis Obispo6422
Yolo55524
Madera5415
Santa Cruz3993
Napa3334
San Benito2392
Lassen2330
El Dorado1980
Sutter1973
Butte1892
Humboldt1334
Shasta1294
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Glenn1150
Yuba941
Mendocino850
Tehama821
Lake790
Colusa590
Del Norte511
Mono421
Calaveras400
Inyo321
Siskiyou310
Tuolumne300
Mariposa271
Amador240
Plumas100
Alpine20
Trinity20
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Unassigned00
Chico
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Oroville
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We'll have sunny to mostly sunny skies and warmer temperatures today. A slight chance for showers will pop up in Lassen County this evening. Temperatures will be a little cooler on Friday, but will heat back up for your 4th of July weekend.
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