BREAKING NEWS 1 person found dead with gunshot wound west of Redding airport Full Story
BREAKING NEWS Oroville man arrested for Sierra County shooting Full Story

Popeyes' spicy chicken sandwich is officially coming back

When Popeyes abruptly sold out of...

Posted: Oct 28, 2019 6:41 AM
Updated: Oct 28, 2019 7:00 AM

When Popeyes abruptly sold out of its highly sought-after spicy chicken sandwich in August, hungry fans demanded to know when the viral phenomenon would return to its menu. Now, after a torturous two month wait, Popeyes announced Monday the item would return on November 3rd as a permanent item, and it doesn't anticipate running out.

'We plan to offer it to our guests for a long time,' Bruno Cardinali, head of marketing for North America at Popeyes, told CNN Business in an email. 'We are confident that we'll be able to meet the demand.'

Cardinali noted that Popeyes has stabilized its supply chain for the sandwich, a buttermilk battered and breaded white meat filet, topped with pickles and a choice of mayo or a spicy Cajun spread and served on a toasted brioche bun. Popeyes has also been hiring more employees to prepare for the relaunch.

Popeyes was forced to stop selling the item just two weeks after it launched due to 'extraordinary demand,' driven by a viral social media spat and America's growing appetite for chicken.

For Popeyes and its competitors, the fried chicken sandwich is a hot commodity. Chicken is now the most popular meat in America, and while beef consumption is growing, chicken is on the rise. Plus, while traffic to fast food restaurants is stagnating, sales of fried chicken sandwiches at fast food restaurants have been growing. Restaurant chains looking for ways to boost sales would benefit from selling the best (or buzziest) chicken sandwich.

Popeyes has been taking the endeavor seriously: It spent three years painstakingly researching what consumers like and testing out different options before finally landing on the right chicken sandwich recipe. It also had to add new equipment to restaurants and train employees on how to prepare the meal. Before rolling it out nationally, Popeyes referred to the sandwich as its 'biggest product launch in the last 30 years.

'In September, after the product ran out, Popeyes capitalized on the attention with a new 'bring your own bun' promotion, which encouraged customers to build their own version of the sandwich in restaurants.

In addition to the rising appetite for chicken, a Twitter battle helped call attention to the Popeyes chicken sandwich. A week after the product launched, Popeyes responded to a tweet from Chick-fil-A which it perceived as a dig, and the sassy comeback went viral. Though Chick-fil-A didn't take the bait, Wendy's jumped in -— sparking a Twitter battle that delighted onlookers.

'A lot of the buzz was created organically on social media,' Felipe Athayde, president of the Americas at Popeyes, told CNN Business. 'Our guests were engaging with us and we decided to have some fun alongside them,' he added, calling the reaction to the chicken sandwich 'truly extraordinary.'

To help market the return of the product, Popeyes seems to be angling for another spat with Chick-fil-A.

In promotional material for the sandwich, the Louisiana-based chain pointedly notes that it is open on Sundays. Chick-fil-A is not. (November 3, it should be noted, is a Sunday.) The chain is also taking out full-page ads in the New York Times, New Orleans Advocate and Atlanta Journal-Constitution, a paper based in Chick-fil-A's home town.

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 284012

Reported Deaths: 6573
CountyConfirmedDeaths
Los Angeles1207643582
Riverside21101506
Orange18892369
San Diego17578399
San Bernardino15932272
Imperial7343121
Alameda6925140
Fresno692481
San Joaquin560058
Kern554384
Santa Clara5478165
Tulare5175139
Sacramento456676
Contra Costa409286
San Francisco402050
Ventura385850
Santa Barbara374230
San Mateo3692111
Marin298926
Stanislaus288945
Kings275537
Monterey223917
Solano182627
Merced162311
Sonoma146612
Placer93811
San Luis Obispo8082
Yolo72326
Madera7137
Santa Cruz5013
Napa4484
San Benito2922
Butte2753
Sutter2753
Lassen2670
El Dorado2640
Shasta1635
Humboldt1544
Nevada1511
Glenn1460
Yuba1392
Lake981
Tehama941
Mendocino920
Colusa860
Calaveras610
Del Norte581
Tuolumne570
Mono481
Amador340
Inyo341
Siskiyou320
Mariposa311
Plumas130
Alpine20
Trinity20
Sierra10
Unassigned00
Chico
Clear
66° wxIcon
Hi: 98° Lo: 66°
Feels Like: 66°
Oroville
Clear
68° wxIcon
Hi: 99° Lo: 67°
Feels Like: 68°
Paradise
Clear
66° wxIcon
Hi: 91° Lo: 67°
Feels Like: 66°
Chester
Clear
48° wxIcon
Hi: 82° Lo: 54°
Feels Like: 48°
Red Bluff
Clear
74° wxIcon
Hi: 100° Lo: 68°
Feels Like: 74°
Willows
Clear
66° wxIcon
Hi: 101° Lo: 64°
Feels Like: 66°
Sunny skies and hotter temperatures are ahead for today. We'll be very dry and winds will be a little stronger out of the Northwest this afternoon. Fire danger will be elevated for some areas later today.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events