BREAKING NEWS Five new Covid-19 cases reported in Shasta County Sunday Full Story

Johnson & Johnson to provide price of popular drug in TV ads

Johnson & Johnson will become the first drug maker to include the price of a prescription drug in TV ads.The pharmaceutical titan will provide both th...

Posted: Feb 11, 2019 5:09 AM

Johnson & Johnson will become the first drug maker to include the price of a prescription drug in TV ads.

The pharmaceutical titan will provide both the list price and potential patient costs for its most frequently prescribed medicine, Xarelto, a blood thinner, starting in March.

The move puts the company one step ahead of the Trump administration, which is seeking to require drug makers to include list prices in their ads in order to promote more competition and lower prices.

The pharmaceutical industry has fought the administration on the effort. In recent government filings, Johnson & Johnson, one of the world's largest health product companies, objected to the drug pricing transparency rule as currently proposed, saying it creates "additional confusion in an already complex health system."

In a post on its website Thursday, Johnson & Johnson said it wants to provide additional information to help patients make more informed decisions. It will use feedback from consumers to guide its listing of prices for additional medicines.

"It's important to have greater clarity on what you can expect to pay for your medicine at the pharmacy," said Ernie Knewitz, a spokesman for the company.

Asked how much Xarelto costs, Knewitz said that the list price varies and that Johnson & Johnson is still determining how to pinpoint the typical costs consumers will pay.

The blood thinner's estimated retail price is about $500 for 30 tablets, according to GoodRx, a website that provides cost comparisons and discounts.

Johnson & Johnson will also direct viewers to additional information online, a measure the pharmaceutical lobbying group PhRMA is promoting.

Experts have questioned the usefulness of posting list prices of medicine in ads, as most people with insurance pay far less. They fear that advertising list prices may scare patients away from drugs they could actually afford with their coverage.

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 318761

Reported Deaths: 7027
CountyConfirmedDeaths
Los Angeles1303943795
Riverside24765537
Orange23901421
San Diego19371422
San Bernardino18912304
Fresno790687
Imperial7827135
Alameda7725148
Kern633997
San Joaquin627968
Santa Clara5983166
Tulare5678152
Sacramento533981
Stanislaus463351
Contra Costa460589
San Francisco442650
Ventura424653
San Mateo3949112
Santa Barbara393131
Marin343430
Kings289839
Monterey254018
Solano207528
Merced188412
Sonoma165014
Placer105511
San Luis Obispo9054
Madera8938
Yolo83928
Santa Cruz5683
Napa4774
Sutter3724
Butte3384
San Benito3362
El Dorado3070
Lassen2750
Shasta1876
Yuba1803
Humboldt1654
Glenn1640
Nevada1631
Colusa1130
Mendocino1130
Lake1081
Tehama1041
Calaveras670
Tuolumne640
Del Norte600
Mono501
Siskiyou410
Amador400
Inyo341
Mariposa311
Plumas170
Alpine20
Trinity20
Sierra10
Unassigned00
Chico
Clear
81° wxIcon
Hi: 103° Lo: 68°
Feels Like: 81°
Oroville
Clear
77° wxIcon
Hi: 104° Lo: 69°
Feels Like: 78°
Paradise
Clear
81° wxIcon
Hi: 96° Lo: 69°
Feels Like: 81°
Chester
Clear
58° wxIcon
Hi: 88° Lo: 54°
Feels Like: 58°
Red Bluff
Clear
80° wxIcon
Hi: 104° Lo: 72°
Feels Like: 80°
Willows
Clear
81° wxIcon
Hi: 107° Lo: 66°
Feels Like: 81°
There is a Red Flag Warning in Modoc county today until 8pm with temperatures getting as hot as 110 degrees for some in the Valley by Wednesday.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events