SEVERE WX : High Wind Warning View Alerts
STREAMING NOW: Watch Now

Online petition calls on Trader Joe's to change its 'racist packaging'

An online petition urged Trader Joe's to change the labeling of some of its international food products, calling the grocery chain's branding "racist."

Posted: Jul 21, 2020 4:31 AM
Updated: Jul 21, 2020 4:31 AM

More than 1,700 people have signed a petition urging Trader Joe's to change the labeling of some of its international food products, calling the grocery chain's branding "racist."

"The grocery chain labels some of its ethnic foods with modifications of "Joe" that belies a narrative of exoticism that perpetuates harmful stereotypes," the petition, which a California high school senior launched two weeks ago, reads.

It cites "Trader Ming's," the grocery chain's label for its Chinese products, "Arabian Joe," for its Middle Eastern products, "Trader José," for its Mexican products, and a handful of others as examples.

"The Trader Joe's branding is racist because it exoticizes other cultures - it presents 'Joe' as the default "normal" and the other characters falling outside of it," the petition says.

The grocery store chain, which first opened in Pasadena, California, in 1967, said it has already "been in the process of updating order labels, and replacing any variations with the name Trader Joe's."

"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect -- one that is contrary to the welcoming, rewarding customer experience we strive to create every day," Kenya Friend-Daniel, a spokeswoman for Trader Joe's, said in a statement.

"Packaging for a number of the products has already been changed, but there's a small number of products in which the packaging is still going through the process," Friend-Daniel added.

Trader Joe's is the latest in a line of companies to rebrand its products following the widespread protests over racial inequality sparked by the death of George Floyd.

Last month, Quaker Oats announced that it was retiring the 130-year-old Aunt Jemima brand and logo, acknowledging that it was based on a racial stereotype. Uncle Ben's and Mrs. Butterworth's quickly followed.

California Coronavirus Cases

Data is updated nightly.

Cases: 3554629

Reported Deaths: 51395
CountyCasesDeaths
Los Angeles118754221106
Riverside2891853749
San Bernardino2853342673
Orange2603483889
San Diego2589823260
Santa Clara1098411765
Kern102627811
Fresno947941412
Sacramento929441464
Alameda800881224
Ventura77238834
San Joaquin665691082
Contra Costa62164674
Stanislaus55775944
Tulare47784746
Monterey42138327
San Mateo38763515
San Francisco34061398
Santa Barbara31763407
Solano29968164
Merced28915395
Sonoma27954298
Imperial26843589
Kings21951218
Placer19713231
San Luis Obispo19612227
Madera15390209
Santa Cruz14588183
Marin13136197
Yolo12760185
Shasta10944174
Butte10915160
El Dorado9095100
Napa897668
Sutter884597
San Benito574359
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada393274
Mendocino379643
Amador344441
Humboldt316033
Lake313440
Glenn221023
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3947
Trinity3675
Sierra990
Alpine810
Unassigned00
Chico
Mostly Cloudy
64° wxIcon
Hi: 66° Lo: 35°
Feels Like: 64°
Oroville
Partly Cloudy
65° wxIcon
Hi: 64° Lo: 43°
Feels Like: 65°
Chico
Partly Cloudy
64° wxIcon
Hi: 57° Lo: 42°
Feels Like: 64°
Red Bluff
Partly Cloudy
65° wxIcon
Hi: 45° Lo: 15°
Feels Like: 65°
Red Bluff
Partly Cloudy
65° wxIcon
Hi: 63° Lo: 41°
Feels Like: 65°
Chico
Partly Cloudy
64° wxIcon
Hi: 70° Lo: 37°
Feels Like: 64°
It was a bright and breezy Friday for northern California, however the wind has been much stronger over Modoc County where a High Wind Warning is in effect through this evening. Stronger wind and cooler air will define our weather Saturday.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events