Enter a new dimension: Will.i.am's augmented reality revolution

Will.i.am wears a lot of hats: Grammy Award-winning musician; co-founder of the Black Eyed Peas; a judge on ...

Posted: Nov 8, 2018 2:23 PM
Updated: Nov 8, 2018 2:23 PM

Will.i.am wears a lot of hats: Grammy Award-winning musician; co-founder of the Black Eyed Peas; a judge on TV's "The Voice;" headphones entrepreneur.

And now he's bringing his creativity and flair for innovation into a new dimension, incorporating virtual reality (VR) and augmented reality (AR) into a variety of interactive experiences.

Books and reading

Business and industry sectors

Business, economy and trade

Celebrities

Comics and editorial cartoons

Computer science and information technology

Fiction and literature

Leisure and lifestyle

Media industry

Publishing industry

Software and applications

Technology

Virtual reality

will.i.am

"We're doing music, (documentary), short film, long-form, graphic novel, AR, VR," says Will.i.am, whose full name is William Adams. "Things that we've never done. Things that the industry hasn't done."

The project that started this wave of projects was a graphic novel titled "Masters of the Sun." Produced with the publishing giants at Marvel in 2017, it tells what Will.i.am describes as "a heightened story on the rise and the fall of what hip-hop was meant to be." It follows a group of heroes facing off against an ancient god transforming gangsters into zombies, in an allegory for the proliferation of drugs in predominantly black communities in the 1980s.

But to fully experience the graphic novel, readers must download an accompanying AR app: "When we put AR on it, the book comes alive, so people can experience our graphic novel in three-dimensional space," Will.i.am explains. As you scan the pages with your device, characters and scenes seem to jump out of the screen.

The graphic novel then spawned an hour-long, Oculus-backed virtual reality film scored by the Black Eyed Peas and Hans Zimmer, and starring hip-hop legends like KRS-One, Rakim and Queen Latifah.

This autumn, with their Masters of the Sun European tour promoting an album of the same name, the Black Eyed Peas are bringing their AR show on the road. During the finale, the audience is encouraged to take out their phones and watch the stage through an app that overlays the performance with colorful graphics.

"We're going to augment the layer between the person on stage -- us -- and the audience so that when they're watching the show through the lens of their phone, they're seeing something that's not there," Will.i.am said. "It's like Pokémon Go on steroids."

Watch the video above to find out more about Will.i.am and the Black Eyed Peas' experiential experiments.

California Coronavirus Cases

Data is updated nightly.

Cases: 3559311

Reported Deaths: 51794
CountyCasesDeaths
Los Angeles118923221241
Riverside2894503767
San Bernardino2860772783
Orange2607213982
San Diego2589823260
Santa Clara1102371777
Kern102627811
Fresno950151422
Sacramento929611464
Alameda802791241
Ventura77395834
San Joaquin665691082
Contra Costa62164674
Stanislaus55887946
Tulare47784746
Monterey42138327
San Mateo38872515
San Francisco34138398
Santa Barbara31763407
Solano30024164
Merced28915395
Sonoma28004298
Imperial26855589
Kings21951218
Placer19763232
San Luis Obispo19612227
Madera15414209
Santa Cruz14588183
Marin13136197
Yolo12787185
Shasta10969174
Butte10922160
El Dorado9095100
Napa899869
Sutter884597
San Benito575259
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada394074
Mendocino379643
Amador344841
Humboldt318033
Lake314140
Glenn221923
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3957
Trinity3675
Sierra990
Alpine810
Unassigned00
Chico
Clear
54° wxIcon
Hi: 63° Lo: 41°
Feels Like: 54°
Oroville
Clear
55° wxIcon
Hi: 62° Lo: 43°
Feels Like: 55°
Chico
Clear
54° wxIcon
Hi: 58° Lo: 38°
Feels Like: 54°
Red Bluff
Partly Cloudy
54° wxIcon
Hi: 38° Lo: 14°
Feels Like: 54°
Red Bluff
Clear
54° wxIcon
Hi: 63° Lo: 42°
Feels Like: 54°
Chico
Clear
54° wxIcon
Hi: 64° Lo: 43°
Feels Like: 54°
It was a bright and breezy Friday for northern California, however the wind has been much stronger over Modoc County where a High Wind Warning is in effect through this evening. Stronger wind and cooler air will define our weather Saturday.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events