STREAMING NOW: Watch Now

How to design a luxury superyacht

When super-rich clients spend tens of millions on a superyacht, they expect something unique.That's w...

Posted: Oct 5, 2018 9:56 AM
Updated: Oct 5, 2018 9:56 AM

When super-rich clients spend tens of millions on a superyacht, they expect something unique.

That's where studios such as Britain's Winch Design step in, tasked with making a 2,000-tonne megayacht look sleek, stylish and original.

Business and industry sectors

Business, economy and trade

Leisure and lifestyle

Luxurious living

Marine transportation

Marine vessels

Transportation and warehousing

Yachts

Demographic groups

Population and demographics

Society

Wealthy people

"They don't want to buy something that's standard, something that others have got, something that's off the shelf -- that would be the easy option," Winch Design's Jim Dixon tells CNN.

"They enjoy creating something individual for themselves that they see as a critical part of their own lifestyle."

Winch Design is among the world's top superyacht designers, alongside Espen Øino International, a Monaco-based studio which was behind the 312ft Kismet, and fellow UK studio Terence Disdale Design, responsible for both the interior and exterior of the second largest yacht in the world, the 533ft Eclipse.

From the exterior or interior of a mega yacht, to private jets and luxury villas, Winch Design caters for all things extravagant -- and totally bespoke.

"We aspire to making sure our interiors in our projects are easy to like, easy to live with, very relaxing. You need to be able to feel at home, whether it's in a yacht, or an aircraft or a traditional piece of land-based architecture," Dixon says.

READ: Glass, silence and no offices -- what the super rich want on a superyacht

To transform requests from a blank canvas to a fully custom superyacht, the designers will spend a few months learning as much as they can about their clients: what their aspirations are, what their lifestyle is like.

"We take our inspiration from everywhere, all different aspects of life -- particularly from our clients and their own lifestyle and what makes them tick," Dixon says.

Whether their clients only use the yacht for two weeks a year and charter it for the remainder, or whether it's a family living on board, Winch Design prides itself on a "'no house style" approach.

READ: The top 10 biggest yachts at the 2018 Monaco Yacht Show

Among Winch Design's portfolio is the 279ft mega yacht Areti, which features a "beach chic" interior and exterior.

The designers are also behind Cloud 9, a 242ft yacht with timeless and elegant interior styling, and Here Comes The Sun, a 272ft superyacht with a focus on a tactile interior, with carved silk and wool carpets, mottled leathers and natural oak paneling.

READ: Monaco Yacht Show, a place for millionaires -- and millennials?

The goal is to turn their relationships with clients into something that lasts a lifetime.

"Our clients come to us hopefully not just for one project, but multiple projects so we sometimes take them from aircraft to a yacht or a house," Dixon says.

"It's a big melting pot of talent and skill and one of the things we play on as a studio which sets us apart from some of our competition."

Watch the video above to learn more about how a superyacht is designed.

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 271035

Reported Deaths: 6441
CountyConfirmedDeaths
Los Angeles1165703534
Riverside20555486
Orange17882366
San Diego16726387
San Bernardino15345269
Imperial7190117
Alameda6855140
Fresno611077
Santa Clara5408164
Kern536982
Tulare5009136
San Joaquin447455
Sacramento423669
San Francisco399250
Contra Costa387885
Ventura378950
San Mateo3599108
Santa Barbara326129
Marin280921
Kings267333
Stanislaus266045
Monterey215115
Solano147625
Sonoma135911
Merced127211
Placer91111
San Luis Obispo7652
Yolo67726
Madera5785
Santa Cruz4593
Napa4364
San Benito2732
Sutter2523
Lassen2420
El Dorado2260
Butte2063
Shasta1544
Humboldt1444
Nevada1291
Yuba1282
Glenn1220
Lake961
Tehama881
Mendocino850
Colusa700
Del Norte581
Calaveras530
Mono471
Tuolumne430
Amador330
Inyo331
Siskiyou320
Mariposa311
Plumas110
Alpine20
Trinity20
Sierra10
Unassigned00
Chico
Clear
91° wxIcon
Hi: 95° Lo: 64°
Feels Like: 91°
Oroville
Clear
91° wxIcon
Hi: 96° Lo: 64°
Feels Like: 91°
Paradise
Clear
91° wxIcon
Hi: 88° Lo: 65°
Feels Like: 91°
Chester
Clear
79° wxIcon
Hi: 79° Lo: 51°
Feels Like: 79°
Red Bluff
Clear
97° wxIcon
Hi: 97° Lo: 68°
Feels Like: 97°
Willows
Clear
91° wxIcon
Hi: 97° Lo: 65°
Feels Like: 91°
More heat and sunshine for our area today, and thankfully weaker wind for our dry region. The highs will get hotter, but the wind will also get stronger late in the forecast.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events