Amazon reveals it has more than 100 million Prime members

Amazon has more than 100 million Amazon Prime subscribers around the world, Jeff Bezos revealed in a letter to shareh...

Posted: Apr 19, 2018 8:08 AM
Updated: Apr 19, 2018 8:08 AM

Amazon has more than 100 million Amazon Prime subscribers around the world, Jeff Bezos revealed in a letter to shareholders on Wednesday.

Bezos has always been a little cagey about sharing Amazon statistics. This is the first time he's publicly stated how many Prime members the company has signed up. Previous estimates by outside analysts pegged the number at 90 million in 2017.

Launched 13 years ago, Amazon Prime is the company's monthly or annual membership program. It includes perks such as free and discounted shipping, music and video streaming, and free e-books. Prime costs $99 a year or $12.99 a month in the US, with similar membership prices in 15 other countries.

The fees are just one way Amazon makes money off the program. Amazon shipped more than 5 billion items through Prime in 2017, according to the letter. More than half of the items sold through Amazon now come from third-party sellers. The company's own goods are also selling well, according to Bezos, who says last year was the best yet for Amazon Hardware sales, like Echo and Fire devices.

Amazon Prime is still growing. It added more new members in 2017 than in previous years, and more new members on Prime Day than any other single day since the program began, Bezos said.

Bezos kicked off the letter by doling out some advice on how to running a business. Having "high standards" is the key, he wrote.

Chico
Partly Cloudy
54° wxIcon
Hi: 63° Lo: 41°
Feels Like: 54°
Oroville
Clear
57° wxIcon
Hi: 62° Lo: 50°
Feels Like: 57°
Paradise
Clear
54° wxIcon
Hi: 62° Lo: 51°
Feels Like: 54°
Chester
Clear
54° wxIcon
Hi: 58° Lo: 24°
Feels Like: 54°
Red Bluff
Clear
54° wxIcon
Hi: 66° Lo: 38°
Feels Like: 54°
Willows
Clear
54° wxIcon
Hi: 65° Lo: 41°
Feels Like: 54°
Grab your jacket and and give yourself extra time to get where you're going Friday morning. We have brisk temperatures and areas of dense fog across northern California early today. Sunny skies and warm temperatures are ahead for the rest of your Friday and this weekend. Cooling down with the chance for showers early next week.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events