BREAKING NEWS Tree falls on car in Butte Creek Canyon near Chico Full Story
BREAKING NEWS North State Traffic Alerts: I-5 closed in both directions between Yreka and Redding Full Story
SEVERE WX : High Wind Warning - Blizzard Warning View Alerts

Meatless burger that bleeds and sizzles

It's being known as the veggie burger that bleeds and sizzles just like real meat. If you're a vegetarian or a meat-l...

Posted: Jan 18, 2018 2:02 AM
Updated: Jan 18, 2018 2:02 AM

It's being known as the veggie burger that bleeds and sizzles just like real meat. If you're a vegetarian or a meat-lover, get ready for the "Impossible Burger."

Once we found out about it, we had to sink our teeth into all the juicy details.

First, we had to track down the burger.

One of the first places in the Valley to carry the Impossible Burger is right off the light rail, on Central Avenue and Adams Street.

The Counter, which is known for its custom burgers, is where we taste tested this plant-based protein. It was newly added to its menu just last month.

"Sales were slow to start," says General Manager Sean Silverman. "But then we started getting call after call and it started taking over chicken sales as our second number one selling protein."

So, what's all the buzz about? There's a strange science behind this burger made entirely of plants.

According to the California-based company's website, Impossible Foods, it has dedicated five years to studying the taste in burgers we crave so much and where that flavor comes from.

In several online interviews, Impossible Foods explains that it comes from a substance in meat called "heme."

Their scientists isolated heme in soy plants and then engineered it in high quantities through yeast in wheat.

Combined with all-natural ingredients, such as potatoes and coconut oil ... voila, you get the Impossible Burger!

The burger has the consistency of red meat.

"It's a burger that looks like beef, cooks like beef, tastes like beef, but completely made from plants," says Silverman.

Several folks we met at The Counter who ordered the Impossible Burger told us the burger "formerly known as plants" surpassed their expectations.

"It's got a meaty flavor and it's got all the consistency I would expect with a beef burger but totally vegan, it was awesome," says Joe DeRomanis.

"If you hadn't told me that it wasn't beef, I think I would assume that it was," Emily Goret tells us.

We had to give it a taste test ourselves and we agree. It doesn't quite have that taste of beef you might be used to, but as far as veggie burgers go, it is the best vegan burger we've ever had.

But, for the company, it's more than just giving burger connoisseurs a meatless option. This meat has a mission to be good for people and the planet. Impossible Foods states that "relying on cows to make meat is land-hungry, water-thirsty, and pollution-heavy."

Now, the company has released a vegan cheese and it's taking its products to universities, company cafes and school cafeterias.

If you're intrigued, there's also a way for you to demand the burger at your favorite restaurant, and as the company proclaims, you can "be a local hero," by bringing more of this meatless meat to market.

California Coronavirus Cases

Data is updated nightly.

Cases: 3213222

Reported Deaths: 37543
CountyCasesDeaths
Los Angeles107967215314
San Bernardino2660281678
Riverside2643632857
Orange2377082704
San Diego2286322375
Santa Clara985831264
Kern90564591
Fresno858081067
Sacramento841101185
Alameda70823896
Ventura66402525
San Joaquin59665835
Contra Costa55245489
Stanislaus49065796
Tulare43574542
Monterey37527259
San Mateo34294340
San Francisco30559293
Santa Barbara27149267
Solano27041115
Imperial25707510
Merced25575331
Sonoma25141251
Kings20138161
Placer17839188
San Luis Obispo16957158
Madera14000151
Santa Cruz13009135
Marin12024165
Yolo11210138
Shasta10054129
Butte9820136
El Dorado818462
Sutter806983
Napa800548
Lassen526916
San Benito522351
Yuba517630
Tehama446846
Tuolumne347740
Nevada335574
Mendocino329336
Amador306733
Lake272432
Humboldt262427
Glenn202622
Colusa18719
Calaveras170423
Siskiyou149913
Mono11454
Inyo105129
Del Norte8742
Plumas6135
Modoc3903
Mariposa3555
Trinity3065
Sierra950
Alpine730
Unassigned00
Chico
Cloudy
39° wxIcon
Hi: 46° Lo: 29°
Feels Like: 28°
Oroville
Cloudy
44° wxIcon
Hi: 46° Lo: 35°
Feels Like: 33°
Chico
Cloudy
39° wxIcon
Hi: 39° Lo: 30°
Feels Like: 28°
Red Bluff
Cloudy
40° wxIcon
Hi: 25° Lo: 1°
Feels Like: 29°
Red Bluff
Cloudy
40° wxIcon
Hi: 41° Lo: 25°
Feels Like: 29°
Chico
Cloudy
39° wxIcon
Hi: 46° Lo: 27°
Feels Like: 28°
A Pacific storm is now moving into northern California. The clouds have arrived, the wind is getting stronger, and we can expect areas of rain and snow tonight, and it will be heavy at times. Snow will fall down to the valley floor through Wednesday morning.
KHSL Severe
KHSL Radar
KHSL Temperatures

Community Events