The Where's Waldo event in downtown Chico has been going on for about a week now and the local businesses couldn't be any happier about it. 15 local stores are participating in the event. A paper Waldo character from the famous children's series is placed somewhere throughout the store.
For those who can spot him, they can win prizes like stickers, book coupons, and more. Store owners say they're glad to capture the community's attention. Lyon Books organized the event and they will be hosting a party on July 31st at 5:00 p.m. which will mark the end of the event. All ages are welcome and there may even be a surprise visit from Waldo himself.