Watch the viral video that reminds us 'love has no labels'

Mar 5, 2015 5:16 PM by NBC News

This is probably the most heartwarming thing you'll see all day.

Skeletons kiss, hug and dance on a massive X-ray screen in a new PSA from Ad Council, filmed on Valentine's Day in Santa Monica, California. But when people step out from behind the screen in the viral video, we see them in the flesh as same-sex couples and friends of different races, ages and religions.

That might not be what viewers expected, Ellyn Fisher of Ad Council told

"The goal is to celebrate and appreciate our differences and acknowledge that we may have preconceived feelings about people who are different than us," Fisher said.

"It's a really simple but powerful message-rethink your bias," she added.

The following sentences flash on the screen as pairs embrace: "Love has no disability." "Love has no gender." "Love has no religion."

The viral clip, "Diversity & Inclusion - Love Has No Labels," was posted on YouTube Monday and has more than 1.5 million views.

Commenters called the video "wonderful" and "absolutely beautiful."

"It's incredible how quickly it resonated," Fisher said. "The minute we saw the PSA, I don't think there's anyone who didn't shed a tear here."


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