Oct 8, 2015 12:05 PM by News Staff
Uber, a taxi alternative, that connects drivers and riders through a smart-phone app, will begin operating in Chico Thursday.
The company began driver recruitment in Chico on Monday after noticing high interest throughout the community.
The ride-sharing service will officially launch following a 10 a.m. press conference at the downtown City Plaza.
Uber gives riders the ability to pin their location on a mobile app, enter their desired destination and then request a driver. A driver using the app will be notified of the prospective client and then pick them up a short time after. All payments are made through the Uber app.