Jun 28, 2013 10:17 AM
"It's important to understand what the voice of the customer is saying. Is there a need out there? So i'm looking for, are they approaching it in an innovative way, do they understand the customer? Is the opportunity real or something that's perceived?", he says.
The event draws companies out for a variety of reasons. Some are looking to get their business off the ground, while others may already be established and just looking for a way to expand. Whatever the reason, the Innovation Challenge helps draw attention to companies that may not have the same visibility as businesses in big cities. Which means the next big idea could come right out of the north state. The event wrapped up with awards for the top innovations in each category and an overall top presenter.