Rolling Hills to switch out billboard on I-5

Apr 22, 2014 7:49 PM

Out of respect for families of the victims, Rolling Hills Casino said it will replace its billboard at the site of the I-5 bus crash.

The sign, which read, "so close," was one of the last signs letting travelers know they were close to the casino.

Rolling Hills will replace this billboard with a public service message related to education-a quote from Nelson Mandela that reads, “Education is the most powerful weapon you can use to change the world.”

“[It was] the irony of the fact that the bus was actually traveling to a college, kind of combined with our mission here at Rolling Hills Casino,” said Kate Grissom, the Casino’s Marketing Director. “Our mission is to really increase the amount of students who go to college here in Tehama County.”

Grissom said the sign should be up within 10 days.

Through their foundation, Rolling Hills gives more than $100,000 annually to local education efforts.


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