Revitalizing downtown Redding

Aug 26, 2014 7:35 PM by Charlene Cheng

From vibrant events to public art installations to new restaurants and stores, downtown Redding is in the midst of a tranformation for the better.

"They've done a lot of work down here to restore and beautify downtown Redding. It's really exciting," said Josh Cleveland, who co-owns Senor Rosas.

In the last five years, the empty buildings have slowly been filling up.

"The vacancy rate is low in downtown Redding. The vacancy rate is less than 12%, so we've got a great mix of properties here," said Viva Downtown Redding Executive Director John Truitt.

Efforts to breathe new life into the area have been working.

Since the beginning of the year, about 12 new businesses have settled downtown.

"Every month we've had something new, somebody moving in starting something new in downtown," Truitt said.

Steven Hall is one of those newcomers.

He opened a men's clothing boutique on Placer Street in March.

"Shameless O'Leery's made an impression on downtown, Capone's, revamping the Cascade Theater, I just felt like I had to be in this area," Hall said.

While business has been steady, he admits that the area isn't quite up to par yet with his favorite nearby downtown.

"There's a lot of room for improvement. We have a long way to go to get that Chico feel. Couple more restaurants, couple alehouses, a few more shops would be nice," he said.


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