Anne Thomas and her group, Shasta Living Streets, have made it their mission to transform the neighborhood.
"The problem that we have an opportunity to solve is to help people want to be in downtown Redding," Thomas said.
Their solution? Making the streets more accessible for pedestrians and bicyclists.
They asked Caltrans to reduce California Street from three lanes to two for auto traffic, and add a bike lane.
What they're hoping for is what is known as a buffered bikeway, a conventional bicycle lane with a buffer space separating bicyclists from the rest of traffic.
"A better bikeway brings foot traffic. A better bikeway brings people from the local neighborhood into the businesses here. People who come by bike, they'll get off their bike and walk into downtown," Thomas said.
Local business owner Sam Allen doesn't know if bike lanes are the answer, but she welcomes any attempts to change things for the better.
Her store Carousel is right off of California Street.
"I am for it because I would do anything to help improve the downtown area. I really think Redding is ready to step up and make some changes that are positive to the downtown area," she said.
Shasta Living Streets says that this is just the beginning.
There are many other streets in Redding that lack bike lanes.
Caltrans met with the City of Redding Public Works Department to discuss renovating California Street.
City officials say they are open to the idea, but plan on asking the community for their opinions before making further decisions.
A public forum has been scheduled for Thursday, June 4, from 4-6 p.m.
Caltrans and city officials will be available for questions and comments at the River Conference Room at Redding City Hall.